When Steel Becomes A Mirror: The New Bell & Ross BR-05
Bell & Ross expands its urban sports watch collection with a striking new release: the BR-05 Grey Mirror Steel, a limited-edition model that showcases a full mirror-finished dial paired with the signature architecture of the BR-05 line. Designed to highlight the brand’s focus on materials and finishing, this edition transforms the familiar square-rounded profile of the collection into a highly contemporary, light-catching display.

A Familiar Case With Elevated Finishing
The watch features the classic 40mm BR-05 case, known for its integration of angles and curves inspired by aviation instruments. The construction combines satin-brushed surfaces with polished steel accents, creating defined transitions that frame the dial’s reflective design. The square bezel with rounded corners secured by four screws remains consistent with the BR-05 aesthetic, but the mirror-focused approach enhances the perceived depth and geometric contrasts of the case.

A Full Mirror Dial With Minimalist Execution
At the centre of the model is its defining element: a completely mirror-polished dial. Bell & Ross has removed all conventional elements to allow the dial’s reflective surface to take full focus. There is no minute track, no Arabic numerals and no date aperture. The hour markers and hands follow the same polished metallic treatment, giving the watch a cohesive, monochrome appearance. This minimalist layout is designed to emphasise how light interacts with the dial, producing shifting reflections depending on the angle.

Powered by the BR-CAL.321-1 Automatic Movement
Inside the BR-05 Grey Mirror Steel is the BR-CAL.321-1, an automatic calibre based on the Sellita SW300-1. It delivers an extended 54-hour power reserve and is visible through the sapphire caseback. One distinguishing feature of this movement is its full circular rotor, which offers a 360-degree design instead of the traditional half-moon shape. This configuration contributes to the modern and architectural feel of the model, aligning with the watch’s focus on clean, uninterrupted surfaces.

Limited Edition and Availability
The BR-05 Grey Mirror Steel is produced in a series of 250 numbered pieces and is available exclusively through Bell & Ross boutiques. Pricing is set at € 5,400 when fitted with the black rubber strap, while the integrated steel bracelet brings the price to € 5,900. Each configuration highlights the reflective dial in a different way, allowing collectors to choose between a more contemporary sport-oriented look or a fully metallic aesthetic.

A Contemporary Take on Material-Focused Watchmaking
With its fully polished dial and streamlined design, the BR-05 Grey Mirror Steel stands out as one of the most visually distinctive models in the BR-05 family. It uses the versatility of steel to create an expressive, light-driven appearance while maintaining the core identity of Bell & Ross’ urban luxury watch series.
Read more here.
General Specifications:
Brand: Bell & Ross
Model: BR-05 Grey Mirror Steel
Reference: BR05A-MI-ST
Dial: Mirror-polished
Case Material: Stainless steel
Case Dimensions: 40 mm Width, 10.50 mm thickness
Crystal: Sapphire glass
Case Back: Sapphire glass
Water Resistance: 50 Meters
Strap: Stainless steel bracelet with a folding clasp, black rubber strap with a steel folding clasp
Calibre: BR-CAL.321-1
Functions: Hours, minutes, seconds
Winding: Automatic
Frequency: 4 Hz (28,800 Vph)
Power Reserve: 54 Hours
Price: € 5,400 (on a rubber strap), € 5,900 (on a steel bracelet)
Limited Edition: Yes, 250 pieces
Availability: Exclusive at Bell & Ross boutiques



