Lisbon Blooms With Van Cleef & Arpels Lucky Spring Experience
This spring, Lisbon became the stage for one of the most enchanting luxury activations of the season as Van Cleef & Arpels chose the Portuguese capital as the only European city to host its international Lucky Spring experience.
Between April 21st and 24th, the iconic kiosk located on Avenida da Liberdade, directly opposite the Maison’s boutique, was transformed into a poetic floral universe inspired by the Lucky Spring collection. The temporary installation immersed visitors in a colorful and dreamlike atmosphere where nature, luck, and craftsmanship came together in true Van Cleef & Arpels fashion.
The activation featured original illustrations by renowned French artist Charlotte Gastaut, whose vibrant and delicate visual language became the heart of the campaign. Known for her botanical precision, vivid color palette, and poetic artistic universe, Gastaut personally attended the opening day in Lisbon on April 21st, adding an even more special touch to the event.
Lisbon joined a select international circuit that previously passed through Tokyo and Seoul before heading to New York City, where the installation occupied the famous Rockefeller Center between April 22nd and May 10th. The global journey will conclude in Sydney, reinforcing the international appeal of the Maison’s joyful spring celebration.
Located next to the Van Cleef & Arpels boutique at Avenida da Liberdade 204B, the Lisbon installation welcomed visitors daily from 10 am to 7 pm, with closing time adjusted to 6 pm on Friday, April 24th. Throughout the activation, guests and passersby were invited to discover the Maison’s whimsical interpretation of spring through flowers, colors, and delicate decorative elements that transformed one of Lisbon’s most prestigious avenues into an immersive luxury experience.
The event also gathered distinguished guests, including Anne-Laure Le Saux, General Manager of Iberia for the Maison, celebrating the arrival of spring in an elegant atmosphere that reflected the timeless sophistication and creativity synonymous with Van Cleef & Arpels.
With Lucky Spring, the Maison once again demonstrated its ability to merge art, storytelling, and jewelry into unforgettable experiences, and Lisbon proved to be the perfect backdrop for this magical seasonal celebration.
