Timex Teams Up With Seconde/Seconde/ To Presents ‘iykyk’

‘If you know, you know’ is the name given through the acronym ‘iykyk’ in the most recent collaboration between the North American watchmaking brand Timex and the French creative brand Seconde/Seconde/. And if the first needs no introduction, the second is a company that has become famous for creating (or transforming) the second hand of several watches from renowned brands into something unique and fun.

This fusion of efforts resulted in two fun limited editions of 500 pieces each. The two proposals titled Episode #1 and Episode #2 are presented with Quartz movement and automatic mechanical movement respectively.

Episode #1 included in the Q Timex collection, is presented in a 38mm by 11.50mm stainless steel case with a bi-colour bezel in blue and red, acrylic glass on the front and solid case back, 50m water resistance and a steel bracelet. On the black dial, we can find hour markers in geometric shapes and cathedral hands filled with luminescent material and starred by a second hand that comes in the form of an orange straw. Inside, there is nothing new operating the Quartz 10P movement.

The second proposal under the title of Episode #2 is part of the M79 collection, embracing here a more robust stainless steel case measuring 40mm in diameter and 14.50mm thick, bi-colour bezel in black and blue, acrylic crystal on both sides, 50m water resistance and steel bracelet matching the case material. The dial like the other proposal comes with the same shape of accents and hands, a date-day window and a second hand that takes the form of a red cartoon balloon inscribed in white with the word ‘SLAP’. The watch comes equipped with the Miyota automatic movement that offers up to 40 hours of power reserve.

The watches should not spend much time in the shop windows as the prices remain in line with those charged in regular collections, with Episode #1 costing €199 and Episode #2 €299.


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