Introducing the Bamford X Revolution GMT Joe Cool

Snoopy is the main character of the Peanuts cartoons, he is a beagle that along with his bunch of friends faces various adventures, for 50 years he was probably the main star of the cartoons and who was lucky to grow forward from the 50s until the beginning of the new millennium, as I probably did, it benefited from an era in which Snoopy’s cartoons were very present, both on television and in the comic books that our parents check out for us at a nearby kiosk.

Snoopy was that typical dog that did not conform to his condition and therefore in his various adventures, he embodied several characters, what is known as Alter Ego in Latin, which means “the other me”, and one of Snoopy’s alter egos best known is “Joe Cool” in which Snoopy wears a red sweater and puts on sunglasses and embodies the character of a college student.

It’s “Joe Cool” Snoopy who is the main star of the latest collaboration between Bamford and Revolution. According to the words of George Bamford and Wei Koh of the founders of Bamford and Revolution respectively the main objective was to create a fun watch that could alleviate the dark days caused by the pandemic and bring joy to people, awakening a smile whenever they look at the watch.

This is not the first watch produced by Bramford in which the main star is the Snoopy, as early as 2019 to celebrate Snoopy’s 70th-anniversary Bramford launched a similar edition with the Snoopy Superhero on the dial, with a color palette that alternated between the yellow, black and white of Snoopy. The watch came with the GMT function, two-color internal bezel, and date window.

The new Bamford X Revolution GMT Joe Cool, presents itself with the same steel case of the 70th anniversary of the Snoopy, with an appreciable 40mm in diameter by 11.7mm thick, crown at 3 o’clock, and bezel crown at 10 o’clock with 100m of water resistance. The dial and two-way inner bezel are in white with the Snoopy “Joe Cool” in the center of the dial, where the Snoopy arms function as the hour and minute hands, an additional GMT hand with “Woodstock” at the tip, the yellow bird that always accompanies your friend Snoopy, and lastly a date aperture at 3 o’clock. Luminescence in Snoopy, hour and minute hands, Woodstock GMT tip, and 24-hour inner bezel. Inside, the watch is equipped with the Sellita SW330-2 automatic movement that offers up to 42 hours of power reserve. The watch is offered with a black Cordura strap with white stitching at a price of €1,600 and limited to 100 pieces. Also noteworthy the watch comes in a special package in the shape of the Snoopy’s doghouse with a luminescent coating that makes it light up, just like the watch, at night.

If you are interested in purchasing one of these unique and fun pieces, we advise you to run as they usually sell out easily.

More details at www. and


General Specifications:


Brand: Bamford

Model: Bamford X Revolution GMT Joe Cool


Dial: White

Case Material: Stainless Steel

Case Dimensions: 40 mm Diameter, 11.7 mm thickness

Crystal: Sapphire Glass

Case Back: Stainless Steel

Water Resistance: 100 Meters

Strap: Black Cordura strap


Calibre: Sellita SW330-2

Functions: Hours, minutes, GMT hand, date, 24h bezel

Winding: Automatic

Frequency: 4 Hz (28,800 Vph)

Jewels: 25

Power Reserve: 42 Hours


Price: € 1,600

Limited Edition: Yes, 100 pieces