LVMH And Formula 1 Announce Landmark 10-Year Global Partnership
In 2025, as Formula 1 marks its 75th anniversary, the motorsport giant will enter a groundbreaking partnership with luxury conglomerate LVMH, known for its iconic brands like Louis Vuitton, Moët Hennessy, and TAG Heuer. This 10-year global partnership aims to fuse the worlds of high-performance motorsport and luxury craftsmanship, creating unforgettable experiences for fans and clients.
Formula 1 and LVMH announced the collaboration as a convergence of their shared values of innovation and excellence. The partnership will be officially launched next season, with further details to be revealed early in 2025. Both parties are excited to elevate the synergy between sport and luxury on a global stage.
LVMH Chairman Bernard Arnault highlighted the passion for innovation and excellence that connects both industries, stating that every detail counts, whether in workshops or on the racetrack. Frédéric Arnault, CEO of LVMH Watches, emphasized the shared values of team spirit and performance between Formula 1 and LVMH, signalling a promising future for this unique collaboration.
For more information, visit the https://www.formula1.com/.
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