Musical Chairs In LVMH’s Watch Division With Frédéric Arnault Taking The Lead

Frédéric Arnault, who joined TAG Heuer in 2017 and became its CEO in 2020, has been appointed CEO of LVMH Watches, overseeing Hublot, TAG Heuer, and Zenith. He will report to Stéphane Bianchi, CEO of LVMH Watches & Jewelry Division. Having successfully transformed and accelerated TAG Heuer in the past 6 years, Arnault’s new role aims to ensure strong and sustainable growth for the Watch Maisons under LVMH’s umbrella. 


Julien Tornare, previously CEO of Zenith since 2017, is now appointed CEO of TAG Heuer. With a substantial background in the watchmaking industry, Tornare is expected to continue the development of TAG Heuer and maximize the value of its iconic ranges. 


Benoit de Clerck takes over as CEO of Zenith, succeeding Julien Tornare. His extensive experience within the Richemont Group and international business development is anticipated to contribute to Zenith’s continued innovation and the advancement of Swiss watchmaking. 


Under this restructuring, Julien Tornare, Benoit de Clerck, and Ricardo Guadalupe, CEO of Hublot, will report to Frédéric Arnault. Stéphane Bianchi, CEO of LVMH Watches & Jewelry Division, expressed confidence in Frédéric Arnault’s leadership and is eager to see the impact of his vision on the three Watch Maisons.