Kith And TAG Heuer Bring Back Bold Formula 1 Watch Collection
If you are from the 80s or 90s generation and are a fan of watches, you will hardly have forgotten the fun and colourful Tag Heuer Formula 1 watches, housed in a stainless steel case, fibreglass bezel, Quartz movement and an entry-level price. In addition to being stylish and eye-catching, those small watches were Swiss-made and at the same time, they were cool, to the delight of many.
And today, almost four decades later, TAG Heuer joins forces with Kith to bring back the iconic Tag Heuer Formula 1 in 10 limited editions, which remains faithful to the old lines with a bold design and lots of color.
Although the brand chose to turn to old suppliers to bring the former steel case within the same moulds, the brand also knew how to innovate, replacing the old plastic glass with modern sapphire glass and the same applies to the retro plastic strap which now gives way to a contemporary rubber strap.
On the outside, the watch once again wears the original 35mm wide stainless steel case that comes with a sandblast finish, aforementioned sapphire crystal, unidirectional bezel with diving scale and pip-lume at noon, screw-down crown at 3 o’clock with guards, screwed solid case back and 200m water resistance.
The dial, which in seven editions comes with a vertical stripes pattern, is presented with three centre hands that, like the hour markers at 6-9-12 o’clock in the shape of the brand’s shield, come filled with luminescent material, while the position next to the crown is top up with a date window. For the first time, the Swiss watch brand dropped the “TAG” from its logo at noon, replacing it with “Kith” and adding “Just Us”, Kith’s motto, followed by “Limited Edition” at 6 o’clock.
Inside there are no secrets and as a winning team doesn’t move, the brand returns to its roots bringing a Swiss Quartz movement.
Seven of the editions are sold exclusively by Kith and its partners, including versions with the brightest colours, including one all black and two of them coming with a steel bracelet, two other editions that come with a black PVD case and bezel in green or blue matching the rubber strap will be sold exclusively at TAG Heuer and its retail partners. And finally, a version faithful to the 1986 original that comes with a steel case and bracelet, a black bezel with red accents and an eggshell dial that will be sold by both brands.
The watches arrive in special packaging with a unit price of CHF 1,500, being limited to 250 and 350 units for the editions sold exclusively by Kith when accompanied by a rubber strap or steel bracelet respectively, 825 units for each of the exclusive editions for TAG Heuer and 1,350 units for the version sold by both. There is also the possibility of purchasing all 10 watches together in a special set that costs CHF 18,000 and will be available in 75 units.
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General Specifications:
Brand: TAG Heuer
Model: Formula 1 x Kith
Dial: Yellow, green, blue, black, white, eggshell, beige
Lume: Super-LumiNova
Case Material: Stainless steel
Case Dimensions: 35 mm Diameter, 9.45 mm thickness, 40 mm lug-to-lug
Crystal: Sapphire Glass
Case Back: Stainless steel
Water Resistance: 200 Meters
Strap: Rubber strap, stainless steel bracelet with a folding clasp
Calibre: Swiss quartz movement
Functions: Hours, minutes, seconds, date
Winding: Quartz
Price: CHF 1,500
Limited Edition: Yes, 250/350/825/1,350 units
Availability: Now