November 11, 2023, marked a historic day for watch enthusiasts in Portugal as the country hosted its first-ever watchmaking fair. This extraordinary event, orchestrated by Lourenço Salgueiro and Nuno Margalha, founders of Fórum DezDez and Instituto Português de Relojoaria respectively, surpassed all expectations.
The event drew in over three hundred participants, transforming the Hotel Júpiter in Lisbon into a bustling hub of horological excitement. The intimate setting quickly proved too small for the sea of eager enthusiasts, comprised not only of locals but also a diverse mix of Portuguese and international visitors.
The highlight of the fair, as anticipated, was the impressive array of watches on display, catering to all tastes and budgets. Yet, the allure extended beyond timepieces, encompassing a treasure trove of watchmaking accessories, stylish bracelets and straps, brand merchandise, and even a dedicated watchmaking stand.
The overwhelmingly positive response underscores the vibrancy of the watchmaking sector in Portugal, revealing a community that is not only thriving but also expanding with newfound enthusiasts. The organizers, buoyed by the success, are eager to announce the promise of future editions, hinting at the possibility of exploring different regions across the country.