Serica Unveils The Elegant Ref. 1174 “Parade” With Distinctive Oval Design
Serica has unveiled the ref. 1174 “Parade,” marking its first foray into shaped watches. This elegant timepiece is now part of the brand’s permanent collection, offering two distinct variants that share a minimalist, time-only design.
The standout feature of the Serica ref. 1174 “Parade” is its unique oval-shaped case, crafted from stainless steel. Measuring 35mm wide, 41mm long, and only 8.60mm thick. Its brushed surface finish contrasts beautifully with polished bevels, while wide flanks provide a unique design element by seamlessly integrating the crown at 3 o’clock. This thoughtful detail enhances the watch’s streamlined appearance. The stadium-shaped bezel, hidden lugs, and solid case back, secured by four screws, enhance its sophisticated design, while a sapphire crystal and 100-meter water resistance ensure durability.
The two variants of the Serica “Parade” differentiate themselves through dial colour and finish. One version features a satin black dial, while the other boasts a sunray brass finish. Both dials display intricate S-curved guilloché patterns, micro-applied dot indexes, and mirror-polished, domed sword hands. The branding is subtle, with “Serica” and “Swiss” inscriptions neatly placed at the bottom of the dial.
Powering the ref. 1174 “Parade” is the COSC-certified SoProd M100 automatic movement. This 25-jewel Caliber operates at 28,800 vibrations per hour and offers a 42-hour power reserve, ensuring precision and reliability. Complementing the watch’s design is a tapered black-grained calf leather strap, starting at 18mm at the lugs and narrowing to 14mm at the steel pin buckle, which mirrors the bezel’s shape.
Priced at €1,450, the Serica ref. 1174 “Parade” is now available at official Serica boutiques and authorized retailers, offering a sophisticated and timeless option for watch enthusiasts.
Read more here.
General Specifications:
Brand: Serica
Model: Parade
Reference: 1174
Dial: Satin black, sunray brass
Case Material: Stainless steel
Case Dimensions: 35 mm Diameter, 8.60 mm thickness, 41 mm lug-to-lug
Crystal: Sapphire glass
Case Back: Stainless steel
Water Resistance: 100 Meters
Strap: 18mm black-grained calf leather strap with a steel pin buckle
Caliber: SoProd M100
Dimensions: 25.60 mm Diameter, 3.60 mm thickness
Functions: Hours, minutes
Winding: Automatic
Frequency: 4 Hz (28,800 Vph)
Jewels: 25
Power Reserve: 42 Hours
Price: € 1,450
Limited Edition: No