The Pink Dial Project

One of the things I like most about the watch world alongside the friendly community is the sense of solidarity the industry embraces, often on its own that makes us feel proud to belong to this tiny community. And so it is with pride that I am back here today to talk about a very interesting project the Pink Dial Project, which aims to fight breast cancer, a fatality that affects us all around the world, directly or indirectly by hand from family and friends.

The Pink Dial Project is a project created by Time+Tide, Fratello, Eye of Jewelry, Revolution, The Rake with Eric Ku, the project consists of raising funds for the research and treatment of breast cancer. Among several initiatives is the challenge for watch brands to design a watch of any of their models, which contain a pink dial or contain at least some pink elements, these watches will be auctioned in October, which is Breast Cancer Awareness month, through Loupe This and the total amount of money raised will be donated to selected breast charities, one in each of the following countries United States, Australia, Netherlands, Singapore, United Kingdom, and Switzerland.

There are 15 watch brands that have already confirmed their participation and they are BAMFORD, BVLGARI, BALTIC, CHOPARD, IWC, MAXIMILIAN B SSER, MONTBLANC, ORIS, PANERAI, PIAGET, RADO, ROGER DUBUIS, SINN, TAG HEUER, and ZENITH. However, other brands have also shown willingness to participate and, therefore, it is likely that in the coming weeks the number will increase.

Below are some of the models that are up for auction and we challenge everyone who can and wants to participate to do so for this noble cause.


Bvlgari Octo Finissimo Automatic – In ceramic with a pink small seconds

IWC Big Pilot Watch’s 43

Maximilian Büsser M.A.D.1 – Pink hour ring and rotor

Panerai Piccolo Due – In Goldtech with pink mother of pearl dial

Piaget Gala – Diamonds and sapphires bezel

Rado Captain Cook High-Tech Ceramic – Skeleton dial and pink inner ring

SINN U50 S – Pink dial

TAG Heuer Aquaracer – Pink ribbon dial

Zenith “Cover Girl” – Powder pink dial