TAG Heuer Returns As Formula 1’s Official Timekeeper For The Sport’s 75th Anniversary
As Formula 1 celebrates its 75th anniversary in 2025, TAG Heuer is set to reignite its historic partnership with the sport, becoming its Official Timekeeper once again. This collaboration underscores a shared legacy of precision, innovation, and a relentless pursuit of excellence.
A History of Firsts in Formula 1
TAG Heuer’s roots in Formula 1 date back over seven decades. The brand made history in 1969 as the first luxury name to appear on a Formula 1 car. In 1971, TAG Heuer took another bold step by sponsoring Ferrari and developing cutting-edge timing solutions for its Fiorano test track. This pioneering spirit continued with partnerships with iconic teams like McLaren and Red Bull Racing, resulting in a remarkable 239 wins, 613 podium finishes, and 26 world championships.
Celebrating a Shared Philosophy
The synergy between TAG Heuer and Formula 1 transcends the racetrack. Both are driven by precision engineering and a passion for breaking boundaries. TAG Heuer’s advancements in timekeeping, including the legendary Mikrograph stopwatch and the Calibre 11 automatic chronograph, mirror Formula 1’s relentless technological evolution.
Looking Ahead: A New Chapter
TAG Heuer’s return as Official Timekeeper coincides with Formula 1’s global expansion under Liberty Media. With a younger, more diverse fan base and record-breaking viewership, this partnership is poised to create new milestones. Fans can expect trackside branding, immersive experiences, and timepieces inspired by the thrill of racing.
Antoine Pin, CEO of TAG Heuer, expressed his enthusiasm: “To be at the heart of Formula 1 as Official Timekeeper is an honor. We are excited to create new stories that enrich the legacy of TAG Heuer and Formula 1.”
As the countdown to the 2025 season begins, TAG Heuer and Formula 1 are ready to write the next chapter of their extraordinary journey. Stay tuned for more on this thrilling collaboration that unites the worlds of luxury and speed.
