TAG Heuer Expands Its Senna Legacy With New Formula 1 Chronograph Editions
As the 2025 Formula 1 season draws to a close, TAG Heuer celebrates its role as the official timekeeping partner of the championship with a pair of special editions honoring one of motorsport’s greatest legends — Ayrton Senna. The new TAG Heuer Formula 1 Chronograph x Senna models, available in 44 mm and 43 mm sizes, pay tribute to the Brazilian driver’s legacy with bold design elements inspired by his iconic colors and enduring connection with the brand.
A Legacy in Green and Yellow
Both new models embrace a vivid green and yellow color scheme in tribute to Senna’s Brazilian heritage. The SENNA name appears prominently on the bezels, while design cues across the dials and accents capture the vibrant spirit of the three-time Formula 1 World Champion. Despite their shared inspiration, the two watches present distinct mechanical and stylistic personalities.
TAG Heuer Formula 1 Chronograph x Senna 44 mm Automatic
The 44 mm version is powered by TAG Heuer’s Calibre 16 automatic movement, offering precision and reliability worthy of its racing DNA. Housed in a grade-2 titanium case with a black DLC finish, the watch exudes strength and sportiness. The forged carbon tachymeter bezel further reinforces its high-performance character.
The black sunray-brushed dial features a 30-minute counter at 12 o’clock, a 12-hour chronograph counter at 6 o’clock highlighted in the colors of the Brazilian flag, and a running seconds sub-dial at 9 o’clock adorned with Senna’s signature yellow “S” logo. A yellow lacquered crown and chronograph pushers complete the look, while the yellow rubber strap enhances its dynamic presence and comfort.
Water-resistant to 200 meters, the watch’s caseback bears an engraving of Senna’s helmeted eyes—a powerful symbol of focus and determination.
TAG Heuer Formula 1 Chronograph x Senna 43 mm Quartz
The 43 mm model offers a more compact alternative with a quartz chronograph movement, ideal for those seeking everyday precision and convenience. It features a stainless steel case paired with a black aluminum tachymeter bezel engraved with the SENNA markings.
Its black sunray-brushed dial hosts a 1/10th-second counter at 6 o’clock, a 30-minute counter at 9 o’clock, and running seconds at 3 o’clock, creating a well-balanced and functional layout. The watch is fitted on a stainless steel S/EL bracelet—a direct nod to the bracelet Senna wore during his time as a TAG Heuer ambassador in the early 1990s. The bracelet is secured with a folding clasp, double safety push-buttons, and a pilot extension, ensuring both comfort and security.
Continuing a Timeless Partnership
TAG Heuer’s connection with Ayrton Senna dates back to 1993, when the driver officially joined the brand as an ambassador. Over 30 years later, this collaboration continues to celebrate his influence on the sport and his passion for precision.
Both models are now available, the 43 mm quartz model is limited to 3,000 pieces and priced at CHF 2,550, while the 44 mm Calibre 16 automatic version join the permanent collection and priced at CHF 5,550.
With their bold design, technical performance, and unmistakable tribute to one of Formula 1’s most revered champions, the TAG Heuer Formula 1 Chronograph x Senna editions continue to embody the shared values of speed, precision, and legacy that unite the worlds of TAG Heuer and Ayrton Senna.
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General Specifications:
Brand: TAG Heuer
Model: Formula 1 Chronograph x Senna
Reference: CBZ2081.FT8092 (44 mm), CAZ101AX.BA0637 (43 mm)
Dial: Black
Lume: Super-LumiNova
Case Material: Grade 2 titanium with a black DLC (44 mm), stainless steel (43 mm)
Case Dimensions: 44 mm x 14.30 mm, 43 mm x 12.40 mm
Crystal: Sapphire glass
Case Back: Titanium (44 mm), stainless steel (43 mm)
Water Resistance: 200 Meters
Strap: Yellow rubber strap (44 mm), stainless steel bracelet with a folding clasp (43 mm)
Calibre: 16 (automatic)
Functions: Hours, minutes, small seconds, date, chronograph
Winding: Automatic, quartz
Frequency: 4 Hz (automatic)
Jewels: 25 (automatic)
Power Reserve: 42 Hours (automatic)
Price: CHF 2,550 (43 mm), CHF 5,550 (44 mm)
Limited Edition: Yes, 3,000 pieces (43 mm)
Availability: Now
