TAG Heuer Celebrates Milestone With Lisbon Boutique Premiere
TAG Heuer celebrated the grand opening of its first boutique in Lisbon on March 7th, featuring the presence of the Iberian TAG Heuer team and a glamorous guest list including global ambassador Maya Gabeira, Spanish actor Maxi Iglesias, and national figures like actor José Condessa. The event, held within the boutique itself, welcomed both the Portuguese press and friends of TAG Heuer.
The boutique’s interior design reflects TAG Heuer’s avant-garde spirit, blending modernity with elements that honor its historical heritage and motor racing legacy. With gray tones, smoked mirrors, and elegant blues reminiscent of Monaco, the space exudes sophistication while incorporating materials like stone and wood to emphasize a contemporary yet traditional ambiance.
The inviting atmosphere of the boutique, characterized by steel walls and prominent windows, offers an immersive experience for visitors, carefully showcasing each collection to cater to enthusiasts and watch lovers alike. TAG Heuer Iberia General Manager Blanca Panzano hosted the event with a celebratory toast, allowing guests, including representatives from the national media, brand ambassadors, and friends of TAG Heuer, to enjoy an unforgettable cocktail dinner.
Located on Avenida da Liberdade, Lisbon’s prestigious luxury shopping destination, the boutique occupies a 30 square meter space within the iconic David Rosas establishment, symbolizing TAG Heuer’s commitment to expanding its presence in Portugal. Blanca Panzano, the general director of TAG Heuer Iberia, expressed excitement about the boutique’s opening, highlighting its significance in providing exceptional services and experiences to customers while furthering the brand’s global expansion efforts. Ultimately, the launch of the Lisbon boutique underscores TAG Heuer’s dedication to offering unparalleled luxury experiences and immersing customers in its heritage and innovation.
