Swatch Takes The MoonSwatch Planets On Tour!

After at the end of March this year Omega and Swatch made a splash with the launch of MoonSwatch, which ended up being a huge success, with the arrival of summer Swatch takes to the road as a tour to at least 12 European destinations to continue this “phenomenon”.

As with the eleven different models launched, there are now eleven MoonSwatch rolling planets that started the journey from Swatch’s global headquarters in Biel, Switzerland, stopping at must-see and unexpected destinations where it will be also possible to buy the MoonSwatch on these rolling planets. 

Launched earlier this year, the Bioceramic MoonSwatch collection pays homage to the first watch on the Moon, the OMEGA Speedmaster Moonwatch. Each of the eleven models references a different planet or celestial body in the solar system and encourages users to dream big, fly high and explore the universe.

Among the planned destinations are Germany, London, Greece, France, Portugal, Mykonos, Locarno, St-Tropez, Barcelona, Ibiza, Porto Cervo and Marbella.