Swatch in partnership with Highsnobiety launches a special limited edition dedicated to the emblematic Parisian Café de Flore, located in Saint-Germain following the 4th ‘Not in Paris’ event.
Highsnobiety is a global fashion and lifestyle media brand based in Berlin, which already in 2020 had associated with Swatch, which resulted in the “Colette Mon Amour” collection.
Café de Flore has become known for being a meeting place for diverse writers, philosophers and artists for over half a decade.
Founded in 1885, it began to gain notoriety a decade later for becoming the meeting point of French Action, a nationalist and extreme right-wing group.
With the end of the 1st World War, the café began to bring together several artists, initiating the so-called “surrealist revolution”.
In 1941, at the height of the 2nd World War, the café gained new life, becoming a meeting point for various existentialist writers, such as Jean-Paul Sartre and Simone de Beauvoir.
And it’s already at the end of the 2nd World War, the place would once again become the heart of Parisian artistic and intellectual life, where names such as Boris Vian, Léo Ferré and Jacques Prévert stand out.
Today, the café is nothing more than a meeting place for Parisian society, to see and be seen.
The new special limited edition is now available at Swatch and Highsnobiety online stores and can be purchased for €100.