Swatch Launches Special Edition ‘Star Mom’ for Mother’s Day

Mother’s Day is coming and Swatch didn’t want to miss out on this important day and launched the STAR MOM watch to mark the date.

The new watch aims to recognize all the sacrifices that mothers make from birth and throughout the growth of their children and in the countless tasks they are obliged to perform throughout all that time.

So, Swatch decided to give all dedicated mothers the spotlight they deserve by elevating them to true ‘Stars’, inspired by the Hollywood Walk of Fame.

The new watch comes in a transparent gent case of biological origin, inside a white dial with a ‘Hollywood touch’, represented by a sparkling pink star adorned with golden details, such as the phrase ‘YOU’RE A STAR’, the central hands and contours on the dial. The watch comes with a shiny silver strap which in addition to the three shiny loops, one in pink, one in gold and one in silver tones matching the dial, features four additional detachable loops that represent each of the Swatch “Star Award Nomination” categories: Loving (exemplified by a heart), Caring (exemplified by a blown kiss), Giving (exemplified by a gift), and Empowerment (exemplified by a muscular arm), which can be used in turn or all together according to each mother’s taste.

Finally, the watch is offered in special packaging and can be purchased at the brand’s official stores and retailers for a price of €95.

Read more here.