Swatch Celebrates 40 Years With The Launch Of The Swatch Encyclopedia
Swatch, the brand synonymous with innovation, joy, and bold self-expression, has unveiled a remarkable tribute to its 40-year journey: the Swatch Encyclopedia. This unique four-volume collection encapsulates the brand’s vibrant history, featuring an astounding 8,419 Swatch watches across its pages. The Swatch Encyclopedia is not just a book set but a celebration of design, art, and the spirit of creativity that has defined Swatch since its inception.
A Decade-by-Decade Journey
Each of the four volumes in the Swatch Encyclopedia chronicles a decade of the brand’s history, beginning with its groundbreaking launch in 1983 and concluding with its 40th anniversary in 2023. The books provide an intimate look at Swatch’s evolution, from its early achievements—such as creating the world’s favorite “second watch”—to its pioneering Swatch Art Specials.
Among the highlights are:
Revolutionary Innovations: Discover the stories behind SISTEM51 and the cutting-edge BIOCERAMIC WHAT IF? designs.
Iconic Collaborations: Relive visionary partnerships, including the OMEGA X Swatch and Blancpain X Swatch collections.
Cultural Milestones: Trace the brand’s influence in art, fashion, and pop culture through its limited editions and special releases.
A Feast for the Eyes
The Swatch Encyclopedia is as visually striking as the watches it celebrates. Housed in a brightly colored box, the collection brings a burst of energy to any room. Its bold, cheerful design reflects the essence of Swatch, making it a perfect centerpiece for enthusiasts and collectors alike.
A Must-Have for Swatch Lovers
Whether you’re a dedicated Swatch fan, a design aficionado, or someone who cherishes art and bold self-expression, the Swatch Encyclopedia is an essential addition to your collection. It’s more than a book set; it’s a treasure trove of creativity and innovation that tells the story of a brand that has continuously pushed boundaries.
Availability
The Swatch Encyclopedia is available now for purchase worldwide through Swatch’s online store for €400. This limited-edition collection is your chance to own a piece of Swatch history and immerse yourself in the world of colorful creativity and bold ideas.
Don’t miss out on this extraordinary celebration of four decades of Swatch magic—a true testament to the brand’s enduring impact on the world of design and innovation.
More information here.
