Swatch Brings Us the Flower Power Collection in Bioceramic
With summer in mind, Swatch presents its new “Flower Power” collection in Bioceramic that comes with cheerful motifs full of vibrant flowers, psychedelic patterns, well-disposed colours, peace symbols and mushrooms, and among them is a SwatchPAY! model perfect for contactless payments, thinking about summer festivals.
It’s been 55 years since the original Flower Power movement and the ‘Summer of Love’ in 1967. It was a time when creativity, freedom and positive provocation flourished, and Swatch is all of that. Summer watches respond to the current desire for hope, peace and joy in today’s world, and at the same time evoke the sensations of freedom, long summers, festivals, and the will to live and to be close to those who are dear to us.
The new collection comprises six watches that can now be purchased in the brand’s physical stores and also in the online store, with prices starting at €80.
