Swatch Brings Five New BIOCERAMIC Models Through its ‘1984 Reloaded’ Collection

Swatch has just reinforced its BIOCERAMIC collections through the recent ‘1984 Reloaded’ collection, inspired by the brand’s roots in the ’80s, presenting five models that are reinterpretations of the first and most outstanding of Swatch. 1984 was a milestone year for Swatch with the entry into the Guinness Book of Records, with the construction of a giant orange clock weighing 13 tons and a height of 162 meters that was put on display on the façade of the Commerzbank headquarters, in Frankfurt, Germany.

The new Swatch models feature cases and bracelets with emblematic colors from that period, such as yellow, red, black, gray, and white, which combine with intense monochromatic dial designs.

All five models in the collection feature a case, bracelet, and loop made of recyclable materials, reinforcing the brand’s commitment to sustainable materials. BIOCERAMIC is a Swatch brand innovation that combines ceramic with plastic of biological origin, which results in a robust and light material, resistant to scratches, and with a silky and smooth finish.

The ‘New Gent’ (white) and ‘Gent’ (grey) models can also be purchased together in special edition packaging.

The new ‘1984 Reloaded’ collection is already available in the brand’s official stores and retailers with prices starting at € 75.

Read more here.