Swatch Art Journey Announces Five New Collections in Lisbon
Yesterday, Thursday, March 9th, the beginning of the Swatch Art Journey was celebrated, which took place in the historic Convento do Beato, in Lisbon.
Among the invitees were the press, celebrities, influencers and friends of the brand from all over the world, where Alain Villard, CEO of Swatch, and Carlo Giordanetti, CEO of the Swatch Art Peace Hotel, were the hosts for this special night.
Four of the five Swatch Art Journey capsule collections were unveiled – showing seven new watches.
Representatives of the MoMA, Magritte Foundation, Uffizi Galleries and Louvre Abu Dhabi museums, the Swatch partners in this Art Journey collection, were also present at the event.
Thus, the new Swatch Art journey that recreates impressive masterpieces in its GENT and NEW GENT models, in a playful and provocative style, will be available from March 16th in the brand’s official boutiques and authorized retailers.
Swatch x MoMA
Celebrates Pop Art and marks the 100th anniversary of Roy Lichtenstein birth.
GIRL BY ROY LICHTENSTEIN, THE WATCH
Price: € 105
REVERIE BY ROY LICHTENSTEIN, THE WATCH
Price: € 95
Swatch x Magritte
Presents tributes to the surrealist artist on his 125th birth anniversary.
LA TRAHISON DES IMAGES BY RENE MAGRITTE
Price: € 105
LE FILS DE L’HOMME BY RENÉ MAGRITTE
Price: € 105
Note: this version also provides the SwatchPAY! functionality, through THE SURREAL PAY! (Price: € 115)
Swatch x LE GALLERIE DEGLI UFFIZI
Celebrates nature and femininity through the eyes and art of Renaissance supremo maestro Sandro Botticelli.
NASCITA DI VENERE BY SANDRO BOTTICELLI
Price: € 95
ALLEGORIA DELLA PRIMAVERA BY BOTTICELLI
Price: € 105
Swatch x LOUVRE ABU DHABI
Unites the energy of “The Great Wave Off Kanagawa” by Hokusai with a majestic “Astrolabe”.
THE GREAT WAVE BY HOKUSAI & ASTROLABE
Price: € 105
The Swatch love affair with art started in 1985 with the first of a long line of Art Special watches. Always looking for new ways to democratise the art world, Swatch joined forces with world-famous museums to recreate some of their most powerful artworks as part of a new Museum Journey series.
Rijksmuseum in Amsterdam (2018) and Thyssen-Bornemisza Museum in Madrid (2018) were the first venues to open their doors to Swatch, swiftly followed by the Musée du Louvre in Paris (2019), MoMA in New York (2021), and Centre Pompidou in Paris (2022).
