As is becoming customary at the turn of each new year, Rolex updates its retail prices and the arrival of 2022 was no exception, confirming this trend.
With this price movement first to be felt in Japan, by virtue of being further east, and a few hours later, in Europe and the rest of the world to the west. The rise in prices for the various Rolex models was neither generalized nor homogeneous, with the increase in price rises being concentrated above all on the most popular steel and sports models.
Thus, on average, the prices of models in the steel version such as Explorer, Explorer II, Submariner, Daytona and Air-King suffered, on average, an increase of around 11% in price, while the same two-tone or gold models suffered a much less significant increase of around 3%. We can also see that among the most popular and affordable models, such as the Datejust and the Oyster Perpetual in the steel variants, their prices also rose, but in different proportions, curiously with the more affordable model suffering a higher increase in the average of about 4% while in Datejust the increase was slightly smaller around 2.5%.
For all those who are now thinking of purchasing one of these models, we leave here some of the updated prices, so whoever intends to purchase the Rolex Explorer Ref. 124270 now will have to pay around €6,850 instead of €6,150 previously, the same happens with the Rolex Explorer II Ref. 226570 which now costs around €9,100 instead of the previous €8,200. The same goes for the Rolex Submariner, one of the brand’s most sought after models, which in the simplest and no-date version now costs around €8,650 while 3 days ago it was still possible to purchase it for around €7,800. Those who wish to opt for a more classic model, as mentioned above, will not notice much difference in prices, with, for example, the Datejust 41 now costing around €7,800 compared to €7,600 before, the same is true for the model Oyster Perpetual 34 that previously cost €5,050 and now costs around €5,250.
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Price increases were not only felt in the motherhouse, there was also an adjustment in prices in its “subsidiary” Tudor, although the rise in prices could be translated into a slight adjustment, with prices suffering an average worsening between 3 and 2%. Among the models that saw their prices higher are the two most sought after models, such as the Tudor Black Bay Fifty-Eight steel variants with bracelet, which has been increased by around 3%, now costing around €3,640 compared to the previous €3,530 and the Tudor Black Bay 36 with bracelet, which, like its “homologue” Rolex Explorer, was the one that suffered one of the biggest increases in price (about 3.5%), now costing €2,930 that was previously possible be purchased for €2,830. It should be noted, however, that surprisingly there were well-priced models among the public whose prices did not increase or the change was minimal, such as the Tudor Pelagos, which kept the previous price of around €4,390, and the Tudor Black Bay Chrono with a bracelet which now costs €5,100 compared to €5,000 previously price.
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