Montblanc presents the second chapter of The Library Spirit – Episode: London campaign featuring a selection of Montblanc products that reflect the fusion between the classic and the alternative that can be enjoyed in the English capital.
This global campaign highlights the inspiring power of libraries around the world as sources of knowledge, inspiration and discovery. It is in this sense that the chosen city of London fits perfectly into the campaign, assuming as a literary destination with classic British timelessness and punctuated by the subversive energy that animates it.
Among the key pieces presented in the campaign, the highlight is the Permanent Ink Pen Meisterstück Around the World in 80 Days Doué Classique, which celebrates the famous and classic literary adventure, the Mini Bag Soft, inspired by the art of writing with its external pouch for writing instruments, the Meisterstück Soft Backpack and the 24/7 Soft Bag, built for today’s explorers on the go, as well as the Montblanc 1858 Iced Sea watch with its timeless design codes and elegant grey dial evoking alpine ice.
The Lumley Library at the Royal College of Surgeons in London was the setting chosen by Montblanc to present the new episode of The Library Spirit on Thursday 11th May 2023. Guests included Karen Elson, Suki Waterhouse, Little Simz, Callum Turner, Will Sharpe, Alex Pettyfer, Sam Claflin and David Gandy, which also included Montblanc CEO Nicolas Baretzki and Montblanc Artistic Director Marco Tomasetta.
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