May 12 2026

MB&F Reveals The Limited M.A.D.2 LIVE World Tour Edition

MRSTATELESS M.A.D. EDITIONS, NEW RELEASES 2026, Jumping Hours, Limited Edition, Trailing Minutes 0

At the recent Windup Watch Fair San Francisco, MB&F introduced a new version of its highly sought-after M.A.D.2 watch — the M.A.D.2 LIVE. Designed by renowned creative director Eric Giroud, the latest release continues the playful and music-inspired approach of the collection while bringing a fresh aesthetic and a unique distribution concept.

The new M.A.D.2 LIVE will only be available during 13 selected events around the world throughout 2026, making it one of the most exclusive editions from M.A.D.Editions to date.

A New Look Inspired by Music Culture

The M.A.D.2 LIVE retains the distinctive design language of the original M.A.D.2, a watch heavily influenced by 1990s club culture and DJ equipment. Its most recognizable feature remains the central rotating hour and minute discs, displayed beneath a raised domed crystal that gives the watch a dynamic three-dimensional appearance.

For this new edition, the watch adopts a more understated yet contemporary color palette. The case and dial are presented in silver-grey tones, contrasted by vivid blue hour and minute discs positioned at the center. Compared to previous versions featuring orange, green, or red accents, the new combination delivers a cleaner and more versatile aesthetic while preserving the bold identity of the collection.

Powering the watch is the La Joux-Perret calibre G101 automatic movement equipped with a bi-directional jumping hour and trailing minutes module developed by MB&F. The movement operates at 28,800 vibrations per hour and delivers an impressive power reserve of up to 64 hours.

The futuristic design is further enhanced by the smooth metallic surfaces and the curved sapphire crystal, reinforcing the retro-futuristic character that has become a signature of the M.A.D.2 series.

Exclusive Event Clasps

Another detail exclusive to the M.A.D.2 LIVE is the customized clasp created for each city on the world tour. Every event receives a dedicated engraving linked to its location, turning each watch into a collectible reminder of the event where it was acquired.

For example, watches presented in San Francisco feature an “SFO” clasp, while the edition available during the upcoming Hands On Horology event will include an exclusive “LDN” engraving.

Extremely Limited Availability

Rather than being sold through traditional retail channels, the M.A.D.2 LIVE will only be accessible to visitors attending the selected events on the 2026 tour.

Due to the extremely limited number of pieces allocated to each location, attendees must register for an allocation raffle at the M.A.D.Editions stand during the event. Winners will then be selected a few days later.

The retail price of the M.A.D.2 LIVE is set at CHF 2,900.

With its unconventional display, music-inspired design, and highly restricted availability, the M.A.D.2 LIVE reinforces the creative spirit that continues to define both MB&F and M.A.D.Editions.