Maurice Lacroix Celebrates 50 Years In Lisbon With The New AIKON-IC
Maurice Lacroix chose Lisbon to mark a special milestone — its 50th anniversary — with an exclusive luncheon at Bar Cascavel in the vibrant Santos district. The event brought together press, collectors, and watch enthusiasts for a relaxed afternoon hosted by Gabriel Bonnet, the brand’s representative, who presented the latest creations and shared insights into the brand’s evolution.
A Celebration of Craftsmanship and Creativity
In a warm and informal atmosphere, guests had the opportunity to explore the Maurice Lacroix collections, from the sporty AIKON Titanium to the elegant Fiaba line, and the robust Pontos S Diver, known for its dual crowns and 200 meters of water resistance. The recently introduced 1975 Collection, created to celebrate the brand’s golden jubilee, was also on display, highlighting the Swiss manufacturer’s dedication to timeless design and modern innovation.
Adding an artistic touch to the occasion, Portuguese artist Guilherme Atanásio performed a live painting session, creatively translating Maurice Lacroix’s core values — innovation, precision, and elegance — onto canvas. His artwork captured the spirit of the brand, merging contemporary art and fine watchmaking in a single moment.
The Highlight: The New AIKON-IC
Among the novelties, the spotlight was on the new AIKON-IC, a striking evolution of the brand’s flagship collection. Combining a carbon dial, a ceramic bezel, and the newly developed Caliber ML1000 with an impressive 60-hour power reserve, the AIKON-IC reflects Maurice Lacroix’s ongoing pursuit of innovation and value. The model reinforces the AIKON’s reputation as a modern icon, offering advanced materials and mechanics at a competitive price point.
During his presentation, Gabriel Bonnet discussed the evolution of the AIKON collection, emphasizing its ability to adapt to contemporary lifestyles without losing the distinctive Maurice Lacroix identity. He also showcased the brand’s ML Easy Change System, allowing users to switch straps effortlessly with a single click — a feature that enhances the AIKON’s versatility.
Lisbon, Watches, and a 50-Year Legacy
The choice of Lisbon as the venue for this celebration added a cosmopolitan touch to the event. Between conversations, art, and horological excellence, guests experienced an afternoon that perfectly encapsulated the Maurice Lacroix philosophy — blending tradition, innovation, and urban sophistication.
As Maurice Lacroix enters its next chapter, the message is clear: fifty years on, the brand continues to innovate with purpose, design with distinction, and inspire a new generation of watch lovers.
To learn more about Maurice Lacroix and its collections, visit the official website: www.mauricelacroix.com
