Maurice De Mauriac Opens Its First Point Of Sale In Portugal
Lisbon’s evening light met Swiss craftsmanship on the rooftop of Ferroviário, one of the city’s most charismatic venues overlooking the Tejo River. It was here that Maurice de Mauriac, the Zurich-based family-owned watch brand, gathered press, collectors, and friends for an intimate event that celebrated not only timepieces but also passion, heritage, and new beginnings.
A Rooftop Gathering Full of Warmth and Stories
Set against the relaxed backdrop of Santa Apolónia, the space buzzed with quiet enthusiasm as guests explored the brand’s latest creations. On a long table bathed in the golden tones of the setting sun, an array of Maurice de Mauriac watches awaited — each one a reflection of the brand’s vibrant, artistic spirit.
Among the highlights was the L3 Small Seconds, a striking model with a gradient dial that captures the brand’s love for color and individuality. Nearby, the L2 Deep Black, a robust diver offering 300 meters of water resistance and a recessed escape valve, showcased the brand’s technical depth. The model also comes in a GMT version, perfect for travelers who carry Zurich precision across time zones.
Tennis, Design, and Timeless Collaborations
Maurice de Mauriac’s connection with tennis — one of the passions of its late founder, Daniel Dreifuss — was proudly represented through the Racquet Rallymaster, a watch that embodies the brand’s dynamic energy and creative flair. The evening also featured the Stan Smith Signature Green, a collaboration with the legendary tennis player that seamlessly fuses sport and sophistication.
Adding to the lineup, the L3 Black Chronograph drew attention with its bold monochromatic design and powerful presence — a contemporary interpretation of Maurice de Mauriac’s enduring aesthetic.
A Family Affair in Portugal
As the sun dipped below Lisbon’s skyline, Massimo Dreifuss took the floor. With sincerity and warmth, he spoke about the brand’s journey, the legacy of his father Daniel, and the family’s long-standing affection for Portugal — a country that holds special meaning, having been a cherished holiday destination for the Dreifuss family for many years.
This evening was not only about watches; it was about connection. It marked the brand’s first point of sale in Portugal, realized together with their new Watch Garage companions, symbolizing an exciting new chapter in Maurice de Mauriac’s story.
Carrying the Legacy Forward
Today, Maurice de Mauriac is led by Daniel’s three children — Massimo, Leonard, and Masha — who continue to nurture the brand’s independent spirit and artistic identity. Alongside them, their loyal four-legged pet Totoro remains a familiar and beloved presence, embodying the warmth and playfulness that make the brand truly unique.
From Zurich to Lisbon, the Dreifuss family continues to share what their father began — a philosophy rooted in passion, design, and the joy of making time personal.
If you want to know more about the brand and its collections, visit mdm-watches.com.
