May 26 2026

Louis Erard Introduces The New 2340 Mauve And Forest

MRSTATELESS LOUIS ERARD, NEW RELEASES 2026, Integrated Bracelet, Sport Watch 0

Swiss watchmaker Louis Erard continues to build on its integrated sports watch collection with the introduction of two new references: the 2340 Mauve and the 2340 Forest. First launched in 2025, the 2340 collection marked a different direction for the brand, moving beyond its well-known regulator displays and artistic collaborations into the increasingly competitive integrated bracelet sports watch category.

The latest additions keep the distinctive architecture of the original model while introducing two fresh dial executions that give the watches very different personalities.

Lightweight Titanium Case with Slim Proportions

Both new references come in the familiar 40 mm cushion-shaped case with a thickness of just 8.95 mm, dimensions that help maintain a balanced and wearable profile on the wrist. The construction combines a satin-finished titanium case middle with polished stainless steel elements, including the bezel, lugs, crown, and caseback.

One of the signature details of the 2340 collection remains the polished gadroons integrated into the case flanks. These sculpted elements extend visually into the bracelet, creating a smooth transition between the case and the first links while adding depth to the overall design.

A sapphire crystal with anti-reflective treatment protects the dial, while the watch offers 50 meters of water resistance.

Two Distinct Dial Styles

The new Mauve edition features a soft purple lacquered dial enhanced by an oblong stamped texture that echoes the shape of the bracelet’s polished center links. The result is a more fluid and contemporary appearance that adds a subtle pop of color without becoming overly bold.

In contrast, the Forest version adopts a deep green lacquered dial with horizontal stamped lines. The more linear pattern gives the watch a sharper and sportier character, emphasizing the angular side of the 2340’s design language.

Both models share the same dial layout, including a transferred white minute track, applied rhodium-plated hour markers filled with blue-emitting Super-LumiNova, and a satin-finished plaque positioned at 3 o’clock engraved with the “LE” logo.

The rhodium-plated hands feature satin-brushed surfaces with polished bevels and are also treated with Super-LumiNova for enhanced legibility in low-light conditions. A central seconds hand completes the display, while the absence of a date window preserves the clean and symmetrical dial design.

Sellita SW300-1 Automatic Movement

Powering the new 2340 Mauve and Forest is the Sellita SW300-1 automatic movement in élaboré grade. Known as a slim and reliable Swiss caliber, it operates at 28,800 vibrations per hour and delivers approximately 56 hours of power reserve.

Its compact 3.60 mm thickness also plays an important role in keeping the overall case profile notably slim for an integrated sports watch.

Integrated Bracelet Design

The integrated bracelet consists of 92 individual components and combines satin-finished titanium outer links with polished stainless steel center links. It tapers from 28 mm at the case down to 20 mm at the clasp, helping improve comfort on the wrist.

Louis Erard also equips the bracelet with a concealed butterfly clasp, preserving the uninterrupted flow of the integrated design.

The new Louis Erard 2340 Mauve and 2340 Forest now join the permanent collection and are priced at CHF 3,250 before taxes.

Louis Erard Introduces The New 2340 Mauve And Forest