Less Is More: The Christopher Ward Twelve 660
Christopher Ward continues to expand its Twelve collection, this time with a model that emphasizes sleekness and refinement. The new Twelve 660 takes the integrated sports watch design the brand has become known for and distills it into a case measuring just 6.6mm in thickness — a bold move in a segment where elegance often competes with practicality.
A Slimmer Case with Sharp Detailing
Christopher Ward didn’t simply reduce the thickness of an existing model; the Twelve 660 was redesigned with new proportions from the ground up. Measuring 38 mm in diameter and 43.30 mm lug-to-lug, it maintains dimensions that remain highly wearable across a range of wrist sizes.

The bezel has been slightly widened compared to other Twelve models, a subtle adjustment that brings visual balance to the ultra-thin profile. Case finishing combines linear brushing, polished bevels, and sandblasted accents, giving the watch depth and texture. Ultra-thin watches often run the risk of appearing flat, but Christopher Ward has managed to achieve a look that feels lean yet full of character.
A Case and Bracelet Built for Harmony
To complement the slim case, Christopher Ward developed a new bracelet with single-piece links only 2.90 mm thick. The clasp, measuring just 4.20 mm, uses a neatly integrated push-button mechanism that ensures a seamless flow from bracelet to case.

This integration allows the watch to wear as a continuous form on the wrist—something often lacking in thin designs where oversized clasps can disrupt the flow.
Minimalist Dial Design
The dial of the Twelve 660 embraces minimalism, removing both a seconds hand and a date display. Instead, it focuses on balance and clarity. A grain-textured surface under a lacquer finish adds visual depth, while the indexes and hands alternate between brushed and polished details for clean legibility.

Available in four dial colors — BLK, WHT, GRN, and BLU — the model delivers a modern, pared-back character. The DLC-coated black version emphasizes stealth and thinness, while the steel versions provide everyday versatility.
A Refined Movement
Inside is the Sellita SW210-1 hand-wound movement, upgraded with distinctive finishing touches. Christopher Ward has skeletonized the train bridge, applied rhodium plating, and added brushed and diamond-polished details, all visible through the sapphire case back.

The caliber operates at 28,800 vph (4Hz), delivers a 45-hour power reserve, and offers accuracy within ±20 seconds per day. Details like the decorated crown and ratchet wheels highlight the brand’s growing investment in fine finishing, echoing the craftsmanship seen in the award-winning Bel Canto.
Everyday Thinness – With a Trade-Off
Unlike many ultra-thin watches that feel fragile, the Twelve 660 has been conceived as a daily-wear timepiece. Its slim case slips easily under a cuff yet maintains the durability and wrist presence expected from a modern integrated sports watch.
However, it’s not all good news. The move to a 6.60 mm case thickness has come with a compromise in water resistance. Where previous models in the Twelve collection offered 100 meters, the Twelve 660 is limited to just 30 meters. While that’s sufficient for day-to-day wear and the occasional splash, it falls short for those who want a true sport-oriented watch.
Pricing and Availability
The Twelve 660 is priced at € 1,625 on a strap or € 1,805 on the bracelet for the steel versions, and € 1,695 on a strap or € 1,955 on a bracelet for the steel DLC-coated variant.

Conclusion
As Christopher Ward celebrates its 20th anniversary, the Twelve 660 demonstrates the brand’s ability to refine without losing identity. By combining slim proportions, crisp finishing, and minimalist design, this release strengthens the Twelve collection and offers collectors a watch that is as comfortable as it is refined.
That said, the reduced 30m water resistance will be the main sticking point for enthusiasts who value practicality alongside design. For those prioritizing thinness and elegance over all-terrain toughness, however, the Twelve 660 is a compelling new entry.
Read more here.
General Specifications:
Brand: Christopher Ward
Model: The Twelve 660
Dial: White (WHT), blue (BLU), green-teal (GRN), black (BLK)
Case Material: Stainless steel, stainless steel with a DLC-coated
Case Dimensions: 38 mm diameter, 6.60 mm thickness, 43.30 mm lug-to-lug
Crystal: Sapphire glass
Case Back: Sapphire glass
Water Resistance: 30 Meters
Strap: Integrated steel bracelet with single-piece links and folding clasp, rubber strap with deployant clasp
Caliber: Sellita SW210-1
Functions: Hours, minutes
Winding: Hand-wound
Jewels: 18
Frequency: 4 Hz (28,800 Vph)
Power Reserve: 45 Hours
Price: € 1,625 (steel on rubber strap), € 1,805 (steel on steel bracelet), € 1,695 (steel DLC-coated on rubber strap), € 1,955 (steel DLC-coated on matching bracelet)
Availability: Now for pre-order
Limited Edition: No



