In 2016, Maurice Lacroix launched for the first time the AIKON model, an attractive sporty model with a steel case, 100m of water resistance and internal quartz movement, it ended up registering an unexpected success and today six years later the brand is back to bet strongly in the new AIKON #tide aimed at a distinctly young and contemporary audience.
The new Maurice Lacroix AIKON #tide is all colour and environmentally friendly, in all, there are 10 new models, built from a 100% sustainable base, which includes the case, bezel, case back, crown, end-piece and buckle. The composite which is made of ocean-bound upcycled plastic (17 bottles are needed to produce each unit) combined with glass fibre, is twice as hard as standard plastic, five times more resistant and has a carbon footprint considerably lower than the production of virgin PET.
AIKON #tide comes in a 40mm diameter, 11mm thick case, flat sapphire crystal, screwed crown and case back and 100m of water resistance. The dial is adorned with an ocean-inspired ‘Vague du Jura’ motif, a date window at 3 o’clock, baton hour markers (which in four variants are replaced by diamond-set indexes) and central hands all filled with Super-LumiNova. Inside and just like its beginnings in 2016, it comes with a quartz movement that guarantees high precision. All models are offered with a rubber strap that comes with the Easy Strap Exchange system.
Regarding the variants, as already mentioned there are ten. Five variants are presented with black bezel, crown, case back, bracelet and indexes varying only in the single colour of the case and dial which are offered in orange, yellow, green, blue or in black (the monochromatic model).
Another variant comes with a blue case, bezel, crown, case back and indexes, and a white dial and strap.
Finally, there are four variants that, in addition to distinguishing themselves from the other six already mentioned by coming with diamond-set indexes, have a case, bezel, crown, case back and dial in a single colour, available in pink, rose, light blue or turquoise tones. These four variants also come with an inner ring, indexes and strap all in white.
The watches are already available at the brand’s official stores and retailers, with prices starting at CHF 690 and CHF 850 (variants with diamond-set indexes).
It is without a doubt a balm for the Spring/Summer season that is now beginning, the range of vibrant colours should arrive to satisfy the most differentiated tastes, however, it will not be for everyone, especially for a more conservative audience.
We definitely liked the size of 40mm, not being small it is not excessively big, the option for recyclable materials has to be without a doubt the way of the future for the brands and that’s why Maurice Lacroix, like many other brands that have followed this path, is of congratulations.
What’s our favourite? Undoubtedly the black monochrome model is the most versatile, but probably the most boring, the five models with a black strap and bezel are all very attractive and therefore would probably be our choice, but we have to recognize that the other five variants with a white bracelet and lighter tones, they are more inviting to summer activities.
More information here.
Brand: Maurice Lacroix
Model: Aikon #tide
Reference: AI2008-50050-300-0 (orange dial), AI2008-60060-300-0 (yellow dial), AI2008-70070-300-0 (green dial), AI2008-80080-300-0 (blue dial), AI2008-00000-300-0 (black dial), AI2008-FFFF1-3A0-0 (pink dial), AI2008-EEEE1-3A0-0 (rose dial), AI2008-AAAA1-3A0-0 (baby blue dial), AI2008-CCCC1-3A0-0 (turquoise dial), AI2008-BBB11-300-0 (white dial)
Dial: Orange, yellow, green, blue, black, pink, rose, baby blue, turquoise, white
Case Material: Made from ocean-bound upcycled plastic
Case Dimensions: 40 mm Diameter x 11 mm thick
Crystal: Flat Sapphire Glass
Case Back: Made from ocean-bound upcycled plastic
Water Resistance: 100 Meters
Strap: Black rubber strap, white rubber strap
Functions: Hours, minutes, seconds, date
Price: CHF 690, CHF 850 (diamond-set indexes).