Grand Seiko Unveils Tokyo’s Twin Jewels: Boutique & Museum
In Tokyo’s vibrant Shibuya district, nestled within the iconic Omotesando Hills, lies the newest gem in Grand Seiko’s crown: a one-of-a-kind boutique that breathes life into the brand’s timeless message, “Alive in Time.” This boutique isn’t just a store; it’s an immersive experience designed to captivate the senses and ignite the imagination. Every corner tells a story of precision and passion, from hands-on displays to curated artworks by artisans who share Grand Seiko’s dedication to craftsmanship.
As visitors wander through the space, LED walls pulse with visuals and music, beckoning them into the world of Grand Seiko’s Evolution 9 Collection. For the first time, there’s a dedicated area where guests can touch and explore the exquisite models from this groundbreaking collection, forging a connection between craftsmanship and curiosity like never before.
But the excitement doesn’t stop there. Grand Seiko is proud to unveil another masterpiece in Tokyo’s prestigious Ginza district: the Grand Seiko Museum, housed on the 6th floor of The Seiko Museum Ginza. Over 100 treasures await here, including the legendary first Grand Seiko timepiece from 1960 and other rare gems that have earned global acclaim. This exhibition isn’t just for watch lovers; it’s a celebration of history, innovation, and the enduring spirit of excellence that defines Grand Seiko. Best of all, admission is free, inviting everyone to experience the magic of Grand Seiko firsthand.
