Geneva Watch Days 2025: Highlights You Shouldn’t Miss
Geneva Watch Days 2025 concluded with a wide range of exciting releases from both independent and established watchmakers. Here are ten standout timepieces that showcase technical innovation, design creativity, and anniversary tributes.
TAG Heuer Carrera Astronomer
TAG Heuer presents the Carrera Astronomer, available in three variations, offering a modern interpretation of the moonphase complication. The model recalls the brand’s historic connection to space exploration, referencing 1962 when a Heuer watch accompanied astronaut John Glenn. The Carrera Astronomer is offered in both regular production and limited-edition versions.
Price: CHF 4,350
Laurent Ferrier Classic Tourbillon Teal
Celebrating its 15th anniversary, Laurent Ferrier revisits its first creation, the Classic Tourbillon. The new Série Atelier VII edition features a platinum case and a vibrant teal enamel dial that shifts tone depending on the light. The calibre also receives updated finishing, including dark ruthenium bridges and rhodium-plated wheels and screws, enhancing visual contrast.
Price: CHF 195,000
Bvlgari x Lee Ufan Octo Finissimo
Bvlgari collaborates with artist Lee Ufan for a special Octo Finissimo edition. Inspired by contrasts in his sculptural work, the titanium case houses a dial with a mirror-like surface, evoking the interplay between reflection and raw textures. This model is produced in a limited series of 150 pieces.
Price: CHF 18,900
MB&F LM101 EVO
The LM101 EVO marks MB&F’s fourth EVO release, reimagining the classic LM101 in a sport-oriented format. It introduces improved shock resistance, vivid colors, and a redesigned case. A screw-down crown boosts water resistance to 80 meters, making it the most robust LM101 to date.
Price: CHF 62,000
Louis Erard x Wire Art Fil d’Or
Louis Erard continues its tradition of artistic collaborations with a 99-piece limited edition crafted in partnership with engineers Sylvie Villa and Mark Miehlbradt. The black lacquer dial is decorated with a cube motif formed by 2,320 strands of 24K gold, each three times thinner than a human hair.
Price: CHF 4,500
Minase 7 Windows 20th Anniversary
To celebrate its 20th anniversary, Japanese brand Minase releases a commemorative edition of the Yukihira with a Black Gradation Dial. The dial, produced through electroforming, reveals a Yukihira pattern that transitions between black and purple tones. Limited to 77 pieces, the watch is delivered with a special leather presentation box and an additional silver bracelet.
Price: from USD 5,500
Berneron Quantième Annuel
Sylvain Berneron expands his portfolio with the Quantième Annuel, showcasing a more classical design language. The watch is offered in 950 platinum with reinforced 904L steel at key points. The proprietary calibre emphasizes legibility with a unique cross architecture that separates vertical time indication from horizontal calendar displays.
Price: from CHF 120,000
Roger W. Smith Series 6
Roger W. Smith introduces the Series 6, powered by a newly developed calibre featuring a peripheral instantaneous date display. The 40 mm case, available in gold or platinum, is slightly smaller than previous calendar models. Through the sapphire back, the movement can be admired, equipped with the single-wheel Daniels Co-Axial escapement.
Price: GBP 320,000
L.Leroy Osmior Bal du Temps
Marking its 240th anniversary, L. Leroy re-emerges with the Osmior Bal du Temps. Measuring 43 mm, the case is offered in 18k red gold, platinum, or titanium. The openworked dial showcases the L601SQ hand-wound calibre, which drives a minute repeater with two circular gongs.
Price: on request
H. Moser & Cie Pioneer Flying Hours
H. Moser & Cie brings the Flying Hours complication from the Endeavour line into the Pioneer collection. The 42.80 mm case combines sporty finishes with high water resistance, while the dial is available in fumé or aventurine. The in-house HMC 240 calibre powers the model, with the aventurine version limited to 100 pieces.
Price: on request
