Citizen Expands The Tsuyosa 37MM Collection With Stunning Purple And Blue Dials

Citizen continues to elevate its Tsuyosa Automatic line with the introduction of two new dial variants that bring fresh color to the latest 37 mm format. The new additions, the Citizen Tsuyosa NJ0200-50W with a deep purple dial and the NJ0200-50M with a dark blue dial, inject bold personality into the refined Tsuyosa 37 mm case, offering even more choice to fans of compact, elegant sports watches.

These new releases join the existing trio of 37 mm models—ice blue, pink, and green—broadening the color palette and reaffirming Citizen’s commitment to accessible style and variety. Like their predecessors, the new purple and blue versions retain all the core design elements that have made the Tsuyosa a standout in its category.

The case is crafted from stainless steel with a primarily brushed finish, subtly accented by polished surfaces. Its integrated bracelet design exudes modern-retro charm, while the smooth bezel and sapphire crystals on both sides reinforce the collection’s premium positioning. The fluted crown at 4 o’clock remains a signature detail, adding a touch of character while maintaining comfort on the wrist.

The new dials continue the sunburst aesthetic, catching and reflecting light with vivid clarity. Applied baton hour markers—with doubles at 6 and 12 o’clock—are paired with faceted, Lumibrite-filled hands and a slender center seconds hand. A framed date window with magnifier at 3 o’clock, lumed dots above each hour marker, and a printed minute track round out the clean, readable layout.

Inside, the dependable Miyota 8210 automatic movement powers the watch, offering 42 hours of power reserve, hand-winding, and hacking seconds. Beating at 21,600 vibrations per hour and equipped with 21 jewels, the movement is visible through the transparent case back.

Each model is paired with an integrated stainless steel bracelet featuring brushed links with polished center accents, secured by a folding clasp engraved with the Citizen logo. With 50 meters of water resistance and a price tag of USD 450, the Citizen Tsuyosa 37mm continues to deliver impressive value without compromising on design or mechanical quality.

Whether you’re drawn to the rich vibrancy of the purple NJ0200-50W, the timeless appeal of the blue NJ0200-50M, or one of the earlier colorways, the expanding Tsuyosa 37mm lineup has something to offer every enthusiast seeking a refined yet playful automatic timepiece.

More information here.

General Specifications:

Brand: Citizen

Model: Tsuyosa Automatic 37mm

Reference: NJ0200-50M (blue), NJ0200-50W (purple)

Dial: Blue, purple

Lume: Lumibrite

Case Material: Stainless steel

Case Dimensions: 37 mm Diameter, 11.50 mm thickness

Crystal: Sapphire Glass

Case Back: Sapphire Glass

Water Resistance: 50 Meters

Strap: Stainless steel integrated bracelet with folding clasp

Calibre: Citizen Miyota 8210

Functions: Hours, minutes, seconds, date

Winding: Automatic

Frequency: 3 Hz (21,600 Vph)

Jewels: 21

Power Reserve: 42 Hours

Price: USD 450

Availability: Now

Limited Edition: No