Tudor Becomes The Official Timekeeper Of The 2025 Dakar Rally
Known as the toughest off-road race in the world, the Dakar Rally pushes competitors to their physical and mental limits across thousands of kilometres of unrelenting desert terrain. In 2025, TUDOR will take on the challenge of time itself as the Official Timekeeper of this legendary event. Taking place from January 3 to 17, the race will traverse Saudi Arabia’s Empty Quarter, the largest sea of sand on Earth. This inhospitable region is devoid of civilization, making precision and endurance critical for every stage. With a roadbook as their only guide, teams navigate gruelling marathon stages and time-sensitive special segments where every second can determine the outcome.
This partnership marks another milestone in TUDOR’s rich motorsport legacy, which dates back to the 1960s and extends to its current involvement in Formula 1. Now, TUDOR’s expertise will ensure that the 2025 Dakar Rally is not just a test of endurance for racers but also a showcase of timekeeping excellence. The rally’s history, born from a chance mishap in the Sahara Desert in 1977, embodies the spirit of adventure and resilience—a perfect match for TUDOR’s own bold and daring ethos.