Category: STUDIO UNDERD0G

SartoryBillard_StudioUnderd0gSunfl0wer_1100x667_1

March 31 2025

Sartory Billard x Studio Underd0g SB05 Sunfl0wer: A Limited Edition Marvel

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The collaboration between Sartory Billard and Studio Underd0g introduces the SB05 Sunfl0wer, a limited-edition timepiece that brings together precise craftsmanship and an artistic approach to dial design. Limited to only ten pieces, this model stands out for its unique dial execution and technical refinements.

Case Construction and Design

The SB05 Sunfl0wer features a 38.5mm stainless steel case with an ultra-slim 8.5mm profile, balancing elegance with modernity. The case is crafted by Voutilainen & Cattin SA, a renowned case manufacturer, ensuring high-quality construction. The concave, polished bezel contrasts with the media-blasted case flanks, creating a refined visual effect. The short, curved lugs are brushed and feature polished bevels, adding complexity to the overall aesthetic. With its curvy design, the case presents a sophisticated yet contemporary silhouette that blends traditional craftsmanship with modern sensibilities.

Dial Execution and Materials

One of the defining aspects of this timepiece is its sunflower-inspired dial, designed by Studio Underd0g and meticulously executed by Sartory Billard. The dial showcases a grand-grain guilloché pattern, forming a sunflower motif with a brown central area that mimics sunflower seeds and a golden outer section engraved with 24 petals. Adding to the depth and complexity, the hour markers and minute track are applied on a floating sapphire disk, which appears suspended above the main dial components. Sartory Billard’s signature Y-shaped design elements are subtly integrated into the guilloché pattern, reinforcing the brand’s distinct aesthetic. The two-piece hour and minute hands feature a green base with a silver upper portion, harmonizing with the small seconds sub-dial and branding tags. Completing the ensemble, the watch is paired with a green Epsom calfskin strap from The Strap Tailor, which enhances the overall visual appeal.

Movement and Performance

The SB05 Sunfl0wer is powered by the SMB01 caliber, a manual-winding movement based on the La Joux-Perret 7380, developed exclusively for Sartory Billard. This movement offers a 90-hour power reserve, ensuring long-lasting performance, and operates at a frequency of 21,600 vibrations per hour (vph), providing smooth functionality. Equipped with 21 jewels, the movement reduces friction and enhances durability. The finishing details are equally impressive, featuring circular satin-brushed upper plates with a gray NAC treatment, polished screws and beveled edges, and radially satin-brushed wheels that contribute to its refined appearance. The sapphire caseback allows for an unobstructed view of this meticulously decorated movement, emphasizing Sartory Billard’s dedication to technical excellence.

Limited Edition Availability

With only 10 pieces available, the Sartory Billard by Studio Underd0g SB05 Sunfl0wer will be sold exclusively through the Sartory Billard website starting April 4th at 15:00 CEST. The price is set at €12,700 (excluding VAT), reflecting the watch’s exclusivity and intricate craftsmanship.

Conclusion

The SB05 Sunfl0wer is a testament to meticulous craftsmanship and artistic dial design. By blending traditional techniques with modern aesthetics, Sartory Billard and Studio Underd0g have created a truly distinctive timepiece that showcases both technical prowess and creative expression.

Read more here.

General Specifications:

Brand: Sartory Billard

Model: Sartory Billard by Studio Underd0g SB05 Sunfl0wer

Dial: Grand-grain guilloché

Lume: No

Case Material: Stainless steel

Case Dimensions: 38.50 mm Diameter, 8.50 mm thickness, 45.50 mm lug-to-lug

Crystal: Sapphire Glass

Case Back: Sapphire Glass

Water Resistance: 50 Meters

Strap: Green Epsom calf leather by The Strap Tailor with a steel buckle

Calibre: SMB01 (La Joux-Perret 7380 based)

Functions: Hours, minutes, small seconds

Winding: Hand-wound

Frequency: 21,600 Vph

Jewels: 21

Power Reserve: 90 Hours

Price: € 12,700 plus VAT

Limited Edition: Yes, 10 pieces

Availability: From 4th April 2025

FearsxStudioUnderd0g_TheGimlet_1100x667_1

January 30 2025

Studio Underd0g x Fears The Gimlet: Where Classic Meets Playful

MRSTATELESS FEARS, NEW RELEASES, STUDIO UNDERD0G 2025, Limited Edition 0

The Studio Underd0g and Fears collaboration brings forth an unexpected yet harmonious blend of British craftsmanship and creativity with the limited-edition Brunswick 38 “The Gimlet”. This exclusive timepiece combines Fears’ refined elegance with Studio Underd0g’s playful extravagance, creating a watch that’s as bold as the classic cocktail it’s named after.

Inspired by the Gimlet, a refreshing blend of gin and lime juice, the watch’s standout feature is its gradient lime dial. What makes it even more captivating is the full lume achieved through seven layers of Super-LumiNova, ensuring a radiant glow in the dark. Topping off this luminous masterpiece is a 1mm transparent sapphire disc, adding a sophisticated edge to the vibrant design.

The cushion-shaped stainless steel case measures 38mm in diameter, 12mm in thickness, and 43.50mm in length, featuring primarily brushed finishes with polished straight lugs and a smooth bezel. The domed sapphire crystal enhances the watch’s sleek profile, while a fluted ball-shaped crown at 3 o’clock and an engraved case back featuring a small lemon motif complete the design. The watch also boasts a robust 100m water resistance, making it both stylish and practical.

The dial’s playful lime tone is accentuated by black-printed Arabic numerals, indexes, and railway minute track, all set on the sapphire disc. Openworked hands and a center seconds hand provide impeccable legibility and contrast.

The hand-wound Sellita SW210-1 movement powers the watch, offering a reliable 42-hour power reserve and operating at a frequency of 28,800 Vph. This movement replaces the previous ETA 7001, ensuring precision and longevity.

Paired with a dark brown leather strap featuring beige stitching and a steel pin buckle, the watch exudes a refined yet adventurous charm. Priced at GBP 1,000, this exclusive release will debut at the British Watchmakers’ Day in London on March 8th. Given its distinctive design and limited availability, it is expected to sell out quickly, making it a must-have for the two brands enthusiasts.

Read more here.

General Specifications:

Brand: Studio Underd0g

Model: Fears The Gimlet

Dial: Lime

Case Material: Stainless steel

Case Dimensions: 38 mm Diameter, 12 mm thickness, 43.50 mm lug-to-lug

Crystal: Sapphire Glass

Case Back: Stainless steel

Water Resistance: 100 Meters

Strap: Brown leather strap with a stainless steel pin buckle

Calibre: Sellita SW210-1

Functions: Hours, minutes, seconds

Winding: Hand-wound

Jewels: 19

Frequency: 4 Hz (28,800 Vph)

Power Reserve: 42 Hours

Price: GBP 1,000

Limited Edition: Yes, 200 pieces

Availability: Exclusively at the British Watchmakers’ Day (March 8th, 2025)

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November 14 2024

Studio Underd0g Unveils Third Generation 01Series With Exclusive Seagull Movement

MRSTATELESS NEW RELEASES, STUDIO UNDERD0G 2024, Chronograph 0

Studio Underd0g has announced the third generation of its popular 01Series, a remarkable achievement considering the challenges microbrands face with sourcing Seagull’s movements.

Earlier this year, Seagull implemented a minimum order quantity of 10,000 units, which made it challenging for many independent brands to continue using their affordable yet reliable movements. Nevertheless, Studio Underd0g managed to overcome this obstacle by securing an exclusive contract with Seagull for a bespoke movement. This partnership led to the creation of the ST-1901B movement, distinguished by an all-black main plate and a silver swan-neck regulator that enhances regulation accuracy—a unique feature celebrating Studio Underd0g’s commitment to precision and quality.

The new 01Series collection includes four distinct models, each with its character: the Watermel0n in bold red hues, the Desert Sky in soothing shades of blue, the Ro0fy Panda in grayscale, and the Mint Ch0c Chip in refreshing turquoise. Each model retains the iconic Studio Underd0g design, featuring a Bi-Compax layout with two asymmetrical subdials positioned at 3 and 9 o’clock and a tachymeter chapter ring in a complementary tone. The dials also showcase a finely granulated texture, enhancing their depth and sophistication.

Crafted in stainless steel, the 01Series case retains its 38.50mm diameter while boasting a slimmer profile, now measuring just 12.90mm in thickness compared to the previous 13.70mm. The refined proportions add elegance, complemented by a slightly larger exhibition case back for an enhanced view of the movement. Additionally, the crown size has been increased to make winding easier, flanked by two block-shaped pushers that maintain Studio Underd0g’s distinctive style.

At the heart of each watch is the newly developed Seagull ST-1901B movement, specifically designed for Studio Underd0g. This movement features a column wheel, horizontal clutch, and a frequency of 21,600 VPH, delivering up to 50 hours of power reserve—ideal for those who value both performance and craftsmanship.

Preorders for this highly anticipated 01Series will begin on November 19, available for only nine hours from 3 pm to midnight, with a price of €600. This limited window offers enthusiasts a chance to secure one of these innovative timepieces, combining Studio Underd0g’s unique design with enhanced functionality and precision engineering.

Read more here.

General Specifications:

Brand: Studio Underd0g

Model: 01Series 3rd-Generation

Dial: Red (Watermel0n), blue (Desert Sky), grey (Ro0fy Panda), turquoise (Mint Ch0c Chip)

Case Material: Stainless steel

Case Dimensions: 38.50 mm Diameter, 12.90 mm thickness, 44.50 mm lug-to-lug

Crystal: Sapphire Glass

Case Back: Sapphire Glass

Strap: Epsom calfskin leather strap with a steel pin buckle

Calibre: ST-1901B

Functions: Hours, minutes, small seconds, chronograph

Winding: Hand-wound

Frequency: 3 Hz (21,600 Vph)

Power Reserve: 50 Hours

Price: € 600

Limited Edition: No

Availability: Pre-orders start November 14th

September 16 2024

Studio Underd0g Unveils Salmon 03Series Chronograph

MRSTATELESS NEW RELEASES, STUDIO UNDERD0G 2024, Chronograph 0

Studio Underd0g, in collaboration with H. Moser & Cie, recently unveiled the new 03Series during Geneva Watches Days, marking another milestone for the British watchmaker. Known for its vibrant and unconventional approach to design, Studio Underd0g has made a name for itself by producing fun and high-quality timepieces. In just four years, the brand has built a loyal fanbase, with almost every release selling out quickly. The new 03Series continues this trend, featuring a salmon-themed dial that adds a playful twist to its already iconic collection of monopusher chronographs.

Following the success of the 01Series, which featured the Chinese Seagull mechanical movement, and the 02Series, powered by the Swiss Sellita movement, the 03Series returns to the monopusher chronograph configuration but now with a Swiss mechanical movement. The watch is powered by the 23-jewel Sellita SW510M, a hand-wound mechanical movement based on the Valjoux 7750. It operates at a frequency of 28,800 Vph and offers an impressive power reserve of up to 63 hours, with an accuracy of -5/+5 seconds per day.

In terms of design, the watch maintains the recognizable aesthetic of the 01Series, with a round stainless steel case measuring 38.60mm in diameter, 13.60mm in thickness, and 44.50mm lug-to-lug. The case is both brushed and polished, featuring a smooth bezel and double-domed sapphire crystal. The dial is where Studio Underd0g’s creativity truly shines. Inspired by salmon, the grainy grey dial exhibits a gradient effect that mimics the texture and colour of salmon skin. The asymmetrical sub-dials, including a larger 30-minute counter at 3 o’clock, are finished in salmon pink, harmonizing with the inner tachymeter bezel. The dial is completed with black hour markers and hands filled with luminescent material, along with yellow-tipped hands for the chronograph functions.

Additional details include a fluted crown at 3 o’clock, an open case back, and a water resistance rating of 50 meters. The watch is paired with a black calfskin leather strap featuring a grainy texture and a steel pin buckle, further enhancing its refined yet playful look.

Studio Underd0g has announced that the Salmon 03Series will be available for purchase starting tomorrow, September 17th, with a limited sales window of eight hours (from 3 pm to 12 am BST). Watches purchased within this window will be shipped in October, while those bought outside this timeframe will not be delivered until January 2025. The Salmon 03Series is priced at €1,800, offering collectors and enthusiasts the opportunity to be the first to own the new generation timepiece from a rising star in the watch industry.

Read more here.

General Specifications:

Brand: Studio Underd0g

Model: Salm0n Monopusher Chronograph 03Series

Dial: Grey

Case Material: Stainless steel

Case Dimensions: 38.50 mm Diameter, 13.60 mm thickness, 44.50 mm lug-to-lug

Crystal: Sapphire Glass

Case Back: Sapphire Glass

Strap: Black calfskin leather strap with a steel pin buckle

Calibre: Sellita SW510 M

Functions: Hours, minutes, small seconds, chronograph

Winding: Hand-wound

Frequency: 4 Hz (28,800 Vph)

Jewels: 23

Power Reserve: 63 Hours

Price: € 1,800

Limited Edition: No

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August 29 2024

H. Moser & Cie And Studio Underd0g Unveil “Passion Fruit” Watch Duo

Ricardo Amaral H. MOSER, NEW RELEASES, STUDIO UNDERD0G 2024, Chronograph, Geneva Watch Days, Limited Edition, Perpetual Calendar 0

An unexpected collaboration or not is the surprise that H. Moser & Cie and Studio Underd0g announced today at Geneve Watch Days, two limited editions on the theme “Passion Fruit”.

The Studio Underd0g Passion Fruit 03 Series edition is presented in a mono-pusher chronograph format while the H. Moser & Cie Passion Fruit edition features the Endeavor Perpetual Calendar.

With the main theme being Passion Fruit, it is no surprise that the dials of both watches line up on a gradient yellow textured background with lilac details.

The Studio Underd0g Passion Fruit 03 is housed in a 38.50mm by 12.60mm stainless steel case, with sapphire crystal on the front and back, a fluted crown at 3 o’clock and a rectangular mono-pusher at 2 o’clock dedicated to the chronograph.

The yellow dial is adorned with a lilac 30-minute counter at 3 o’clock with an orange hand that matches the inner tachymeter bezel. Three black centre hands that include a chronometer seconds hand with a green “seed” tip and a snailed running seconds at 9 o’clock.

Powered by the 23-jewel Sellita SW510 M hand-wound movement it reaches 28,800 Vph and offers up to 63 hours of power reserve.

The H. Moser & Cie Passion Fruit wears the traditional polished stainless steel case measuring 42mm wide by 12.80mm high, sapphire crystal on both sides and an onion-shaped crown at 3 o’clock.

The purple lacquered dial is given a fumé grand feu enamel yellow, featuring two polished leaf centre hands with a tiny green “seed” hand for the months, a large date window with a black background next to the crown and a lilac small seconds at 6 o’clock that matches with the power reserve indicator at 9 o’clock, which once again comes without inscriptions in the usual minimalist style.

At its heart is the 32-jewel Manufacture HMC 800 movement, with a leap year indicator, operating at 18,000 Vph and offering an incredible 7 days of power reserve thanks to its double barrier.

The watches are sold together in a limited edition of 100 sets, with both watches attached to a black leather strap with a steel folding clasp and priced at USD 64,900.

Read more here.

General Specifications:

Brand: H. Moser & Cie x Studio Underd0g

Model: 03Series Passi0n Fruit, Endeavour Perpetual Calendar “Passion Fruit”

Reference: 03PFB (Studio Underd0g), 1800-1200 (H. Moser)

Dial: Coarse Dégradé amber upper with royal purple radial (Studio Underd0g), purple lacquer dial with a yellow fumé grand feu enamel (H. Moser)

Case Material: Stainless steel

Case Dimensions: 38.50 mm x 12.60 mm (Studio Underd0g), 42 mm x 12.80 mm (H. Moser)

Crystal: Sapphire Glass

Case Back: Sapphire Glass

Strap: Black leather strap with a folding clasp

Calibre: Sellita SW510 M (Studio Underd0g), HMC-800 (H. Moser)

Functions: Hours, minutes, small seconds, chronograph (Studio Underd0g), power reserve indicator (H. Moser), date (H. Moser), leap year (H. Moser)

Winding: Hand-wound

Frequency: 28,800 Vph (Studio Underd0g), 18,000 Vph (H. Moser)

Jewels: 23 (Studio Underd0g), 32 (H. Moser)

Power Reserve: 63 Hours (Studio Underd0g), 168 hours (H. Moser)

Price: USD 64,900

Limited Edition: Yes, 100 pieces

January 19 2024

Studio Underd0g Brings Pizza Party With The News ‘Pepper0ni’ And ‘Hawaiian’ Chronographs

Ricardo Amaral NEW RELEASES, STUDIO UNDERD0G 2024 0

We already know that Studio Underd0g is always surprising us with fun and colorful timepieces and after last year Richard Benc, founder of the brand and Andrew McUtchen from Time+Tide, left the idea of a pizza watch on April Fools’ Day, it arrives now in the form of two chronographs.

The new Studio Underd0g ‘Pepper0ni’ and ‘Hawaiian Chronographs, as usual, have their main highlight on the dial, presenting an identical base where only the ingredients change, as happens in real life with pizzas whose base is allways the same and then according tastes add different ingredients.

The textured dials are presented in a gradient yellow tone that intensifies towards the periphery ending in an orange. In the center, a Bicompax layout with an oversized 30-minute register at 3 o’clock in three beige tones and on the opposite side a second register with a running seconds with a radial pattern. Black pencil hour and minute hands that are filled with luminescent material and a center seconds hand, and finally, an inner tachymeter bezel in cream tones and a black scale.

While the ‘Pepper0ni’ dial is adorned with pieces of pepperoni, mushrooms, basil and olives, on the ‘Hawaiian’ we find pieces of pineapple and ham.

On the outside, the watches come in a stainless steel case with moderate dimensions, measuring 38.50mm in diameter, 13.60mm thick and 44.50mm lug-to-lug distance. Sapphire crystal on the front and back, fluted crown at 3 o’clock with the brand’s signature, two rectangular pushers and 50m of water resistance.

Inside, it comes equipped with the Chinese Seagull ST1901 manual movement, which operates 21,600 Vph and offers up to 50 hours of power reserve.

The watches come attached to a beige rough leather strap supplied by ‘The Strap Tailor’ and are priced at €600. Unlike usual, it is not enough to place an order in the online store, but rather get in direct contact with Richard Benc or Andrew McUtchen through events, the idea here is to bring the community together and interact, the other possibility is to go to the Time+Tide physical store in Australia and place the order.

Read more here.

General Specifications:

Brand: Studio Underd0g

Model: Pepper0ni, Hawaiian

Reference: 01PIT, 01HPBE

Dial: Gradient yellow

Lume: Yes

Case Material: Stainless steel

Case Dimensions: 38.50 mm diameter, 13.60 mm thickness, 44.50 mm lug-to-lug

Crystal: Sapphire Glass

Case Back: Sapphire Glass

Water Resistance: 50 meters

Strap: Brown leather strap by ‘The Strap Tailor’

Calibre: Seagull ST1901

Functions: Hours, minutes, small seconds, chronogrpah

Winding: Manual

Frequency: 21,600 Vph

Power Reserve: 50 Hours

Availability: Order direct from Richard Benc, Andrew McUtchen, Time+Tide Australia store

Price: € 600

Limited Edition: No

October 17 2023

Introducing The Studio Underd0g Field Watch Collection

MRSTATELESS NEW RELEASES, STUDIO UNDERD0G 0

After the resounding debut last year with its fun chronographs, which are constantly sold out, the British watchmaking brand Studio Underd0g is now launching its second collection, which arrives in the form of contemporary Field Warches.

The new watches arrive in four variants with full-lumed dials except one, whose tones remain faithful to the fun image of the brand’s watches.

On the outside, the round stainless steel case follows the specifications of the famous Dirty Dozen model decreed by the British Ministry of Defense at the time of WWII, presenting here with 37mm in diameter, 12mm in thickness and 46mm in lug-to-lug distance, smooth bezel, drilled lugs, sapphire glass, fluted crown with brand’s signature, solid case back and 100m of water resistance.

The dial receives seven layers of Super-LumiNova that allow it to glow in the dark, on which sits a sapphire disc held by two visible screws that bear printed the railway minutes, Arabic numerals, the brand’s lettering at noon and two lines of text at the 6 o’clock with “Mechanical” followed by “Hand-winding” relating to movement. Finally, pencil hands and a lollipop centre seconds hand complete the dial layout.

As for the different variants, we have the ‘Pink Lem0nade’ which comes with a gradient yellow-pink dial, the ‘Steffany Blue’ which as the name suggests comes in a light blue tone and with hands filled with beige luminescent material, the ‘Full Moon’ which comes with an off-white dial, and lastly the classic ‘Midnight Black’ with a non-luminescent black dial with hour markers and hands filled with lume.

Inside, they are powered by the Sellita Caliber SW210-1 manual movement as advertised on the dial, with hacking seconds, reaching 28,800 Bph and offering up to 42 hours of power reserve.

The watches come attached to a suede leather strap for the Pink Lem0nade and calfskin for the other three models.

The pre-order period begins on November 1st at a price of €850 and it is estimated that the first 500 units will be shipped by Christmas.

Read more here.

General Specifications:

Brand: Studio Underd0g

Model: 02 Series Field Watch

Reference: Pink Lem0nade (02FSBE), Steffany Blue (02BLB), Full Mo0n (02BEBR), Midnight (02BKG)

Dial: Yellow-pink, light blue, white, black

Lume: Super-LumiNova

Case Material: Stainless steel

Case Dimensions: 37 mm diameter, 12 mm thickness, 46 mm lug-to-lug

Crystal: Sapphire Glass

Case Back: Stainless steel

Water Resistance: 100 meters

Strap: Suede or calfskin leather strap.

Calibre: Sellita SW210-1

Functions: Hours, minutes, seconds

Winding: Manual

Frequency: 28,800 Vph

Jewels: 19

Power Reserve: 42 Hours

Availability: Pre-orders open November 1, 2023

Price: € 850

Limited Edition: No

Category: STUDIO UNDERD0G

Case Construction and Design

Dial Execution and Materials

Movement and Performance

Limited Edition Availability

Conclusion

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