M.A.D. EDITIONS - MR STATELESS

March 21 2025

M.A.D. 2 Unveiled: A Look At Its Unique Engineering

MRSTATELESS M.A.D. EDITIONS, NEW RELEASES 2025, Limited Edition 0

The M.A.D. 2 is the latest release from M.A.D. Editions, a brand born from the vision of Max Büsser, the founder of MB&F. Originally conceived as a more accessible timepiece inspired by MB&F’s unique design ethos, the M.A.D. 2 follows in the footsteps of its predecessor, the M.A.D. 1, while refining its technical execution and wearability.

Housed in a stainless steel case measuring 42 mm in diameter and 12.30 mm in thickness. It adopts a rounded design with a domed sapphire crystal, contributing to its distinctive and futuristic aesthetic. The case is finished with a mix of polished and brushed surfaces, enhancing its visual depth. Fluted crown at 3 o’clock with the brand signature, open case back and 30 meters waterproof.

The dial features an orange or green center with a snail pattern and two black-framed subdials, one for the hours and one for the minutes, at 9 and 3 o’clock respectively. Finally, a perforated peripheral rotor, which, like the Arabic numerals, is filled with Super-LumiNova for better legibility in the dark.

Powering the M.A.D. 2 is the La Joux-Perret G101 automatic movement with a module designed by MB&F. It beats at a frequency of 28,800 vibrations per hour (4Hz) and offers a power reserve of approximately 64 hours.

The M.A.D. 2 comes fitted with a textured leather strap in black (orange edition) or green (green edition) with stainless steel folding buckle.

The new timepiece (green edition) is available through a lottery system, allowing enthusiasts the chance to purchase one directly from M.A.D. Editions. The retail price is set at CHF 2,900 plus VAT, positioning it as an entry-level option for collectors interested in a design influenced by MB&F’s avant-garde approach. Due to limited production (2,000 pieces first batch), availability is expected to be constrained, making this a highly sought-after release. The orange version is exclusive available to members of the MB&F (the Tribe).

More information here.

General Specifications:

Brand: M.A.D. Editions

Model: M.A.D. 2

Dial: Green (for the raffle), orange (for the tribe)

Lume: Super-LumiNova

Case Material: Stainless steel

Case Dimensions: 42 mm Diameter, 12.30 mm thickness

Crystal: Sapphire

Case Back: Sapphire

Strap: Leather strap with a steel folding buckle

Calibre: La Joux-Perret G101 with a module developed by MB&F

Functions: Jumping hours, trailing minutes

Winding: Automatic

Frequency: 4 Hz (28,800 Vph)

Jewels: 24

Power Reserve: 64 Hours

Price: CHF 2,900 plus VAT

Limited Edition: Yes for orange edition, no for green but limited to 2,000 units in the first batch

Availability: Exclusive to members of “The Tribe” (orange edition), via raffle (green edition)

August 28 2024

The M.A.D. 1S: A Sleeker Evolution In Watch Design

MRSTATELESS M.A.D. EDITIONS, NEW RELEASES 2024, Geneva Watch Days, Limited Edition 0

While the many fans of M.A.D. 1 await and despair for the arrival of their successor – M.A.D. 2 which should take place in 2025, the watch now arrives more elegant and with a new movement.

Designed by MB&F, the M.A.D. 1 is a watch with a futuristic appearance whose hours and minutes are read using 2 cylinders, another of its features is the unidirectional rotor in the shape of 3 war axes placed at the top of the watch that has won and continues to win many fans around the world and which makes each edition sell out in the blink of an eye.

The new M.A.D. 1S whose “S” in its name is for slimmer has as its main plate the reduction in thickness from the previous 18.80mm to now 15mm while maintaining its 42mm width. This reduction is achieved by sacrificing the minute cylinder, thus now using just one cylinder, the hour cylinder, which continues to allow the time to be read with some precision thanks to its quarter-hour marks.

As we can see, inside we will find a new Swiss movement, the Caliber G101 made by La Joux-Perret with 24 jewels that operates 28,800 Vph and offers up to 68 hours of power reserve.

The watch is paired with a black textured perforated leather strap with a steel folding clamp.

This edition is limited to 1,500 units at the same previous price of CHF 2,900.

M.A.D. 1 Returns Now In Green

Ricardo Amaral M.A.D. EDITIONS, NEW RELEASES 0

After the blue versions that marked its debut and the red version that we saw arrive last year, M.A.D. 1 now arrives in green, which for now seems the prettiest of all.

The fun watch whose reading of the time is perhaps its biggest challenge is back to the delight of many enthusiasts and once again in the “best” hue, we’ve seen so far.

If other watch enthusiasts yearn for technical and aesthetic innovations in the new releases at M.A.D. 1 this need does not exist, at least for now, because despite its otherworldly appearance, the watch easily puts a smile on our faces and awakens curiosity around it.

In addition to the good news of its return, the price considered “accessible” remains unchanged at CHF 2,900. The less exciting news is that the number of pieces produced in the first round and without certainty as to whether there will be others, is the same as the red version, 1,500 units, which if we consider a list of more than two tens of thousands of people, sounds crazy.

What can we expect from the new M.A.D. 1? Guided by its traditional design, it arrives in a 42mm by 18.80mm stainless steel case that comes with a polished finish, sculpted lugs, a crown at noon, skeletonized dial protected by sapphire crystal, which reveals a green inner ring on the periphery inscribed in white with “M.A.D. 1” at 6 o’clock and the automatic movement in the centre with the usual three-blade titanium rotor.

And for those who are now familiarizing themselves with the watch for the first time and are wondering how the time can be read, the answer is given through the two rings on the watch’s profile which are inscribed with Arabic numerals filled with Super-LumiNova. The hours are shown in the green ring at the top, while the minutes are set in the black ring below, which rotates and through the small central arrow at 6 o’clock, also placed on the profile of the watch, provides the lecture of real-time.

Inside runs the movement based on the modified Miyota 8315, which reaches 21,600 Bph and offers up to 60 hours of power reserve.

The watch comes attached to a black perforated strap with green stitching.

Finally, if you are one of the enthusiasts who would like to purchase one of these new M.A.D. 1 Green, don’t lose hope, as you have two weeks to register, the 1,500 available units will be drawn and chances are equal for all registrants.

Category: M.A.D. EDITIONS

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