M.A.D. 2 Unveiled: A Look At Its Unique Engineering
The M.A.D. 2 is the latest release from M.A.D. Editions, a brand born from the vision of Max Büsser, the founder of MB&F. Originally conceived as a more accessible timepiece inspired by MB&F’s unique design ethos, the M.A.D. 2 follows in the footsteps of its predecessor, the M.A.D. 1, while refining its technical execution and wearability.
Housed in a stainless steel case measuring 42 mm in diameter and 12.30 mm in thickness. It adopts a rounded design with a domed sapphire crystal, contributing to its distinctive and futuristic aesthetic. The case is finished with a mix of polished and brushed surfaces, enhancing its visual depth. Fluted crown at 3 o’clock with the brand signature, open case back and 30 meters waterproof.
The dial features an orange or green center with a snail pattern and two black-framed subdials, one for the hours and one for the minutes, at 9 and 3 o’clock respectively. Finally, a perforated peripheral rotor, which, like the Arabic numerals, is filled with Super-LumiNova for better legibility in the dark.
Powering the M.A.D. 2 is the La Joux-Perret G101 automatic movement with a module designed by MB&F. It beats at a frequency of 28,800 vibrations per hour (4Hz) and offers a power reserve of approximately 64 hours.
The M.A.D. 2 comes fitted with a textured leather strap in black (orange edition) or green (green edition) with stainless steel folding buckle.
The new timepiece (green edition) is available through a lottery system, allowing enthusiasts the chance to purchase one directly from M.A.D. Editions. The retail price is set at CHF 2,900 plus VAT, positioning it as an entry-level option for collectors interested in a design influenced by MB&F’s avant-garde approach. Due to limited production (2,000 pieces first batch), availability is expected to be constrained, making this a highly sought-after release. The orange version is exclusive available to members of the MB&F (the Tribe).
More information here.
General Specifications:
Brand: M.A.D. Editions
Model: M.A.D. 2
Dial: Green (for the raffle), orange (for the tribe)
Lume: Super-LumiNova
Case Material: Stainless steel
Case Dimensions: 42 mm Diameter, 12.30 mm thickness
Crystal: Sapphire
Case Back: Sapphire
Strap: Leather strap with a steel folding buckle
Calibre: La Joux-Perret G101 with a module developed by MB&F
Functions: Jumping hours, trailing minutes
Winding: Automatic
Frequency: 4 Hz (28,800 Vph)
Jewels: 24
Power Reserve: 64 Hours
Price: CHF 2,900 plus VAT
Limited Edition: Yes for orange edition, no for green but limited to 2,000 units in the first batch
Availability: Exclusive to members of “The Tribe” (orange edition), via raffle (green edition)