Located on the prestigious Avenida de Liberdade in the centre of Lisbon, the Longchamp boutique has just presented a new store concept.
The renovated Longchamp boutique exudes the cosy atmosphere of a Parisian apartment, it aims to convey the essence of the Maison created in 1948, such as its heritage, experience, energy and optimism.
The boutique now features a lounge area which, in addition to displaying various bags and accessories, exhibits a quadriptych by artist Inès Mélia inspired by the Agafay desert in Morocco and also a book of poems by Spanish writer Fernando Arrabal.
The new space was brightened by the launch of the new Le Pliage Travel Bag Lisboa. A special edition personalized with the design of a can of sardines, a true icon of summer and the city of Lisbon.
Longchamp celebrated its new store concept at an event that was attended by several guests and celebrities.
More information here.