New Era For Laurent Ferrier: Florent Perrichon Takes The Lead
Swiss independent watchmaker Laurent Ferrier has announced the appointment of Florent Perrichon as its new Chief Executive Officer. With over 25 years of experience in luxury brand management, Perrichon brings a wealth of expertise from his tenure at renowned names such as TAG Heuer, De Beers, and Cerruti.
Perrichon, who has served on Laurent Ferrier’s board since 2013, expressed enthusiasm for his new role. “It is with pride and enthusiasm that I embark on this new phase at the helm of this exceptional brand, alongside Laurent Ferrier and François Servanin,” he said.
With a strong background in marketing, selective distribution, and production across luxury industries—including watches, jewelry, and fashion—Perrichon is well-prepared to steer Laurent Ferrier into its next chapter. His accomplishments include revitalizing the Cerruti brand as its CEO and contributing to LVMH’s success during his time with TAG Heuer and De Beers.
A graduate of École Polytechnique in Paris, Perrichon’s leadership marks a promising step forward for Laurent Ferrier, a brand renowned for its dedication to craftsmanship and innovation in watchmaking.