Delma Marks 100 Years With New Midland Sport-Chic Watch

The Swiss watch brand Delma, which this year celebrates a century of existence, is the most recent entry into the competitive sport-chic market with an integrated bracelet born in the 80s that has gained great relevance in recent years among enthusiasts.

The name chosen for the new Midland watch has a long history and therefore carries the weight of this responsibility, having appeared for the first time in the middle of the 1940s to debut Delma’s first chronograph, becoming a reference in its universe of sports watches, today it returns writing a new page in the brand’s history, embracing one of the latest market trends.

The watch arrives in a stainless steel case with an integrated bracelet, coin-edge bezel, a guilloché dial, automatic or quartz movement and in six colour options.

The new Midland thus embraces a round case with dimensions of 40.50mm in diameter, 10.80mm (automatic) / 9.50mm (quartz) in thickness and 47mm lug-to-lug distance, which comes with a brushed finish on the surfaces and sides, and polished on the bevels. A fluted bezel, sapphire glass, recessed crown at 3 o’clock, open-through case back in the automatic version and in steel in the quartz one and 100m water resistance.

The watch offers six colour options on the dial, black, white, blue, light blue, salmon or green, which comes with a beautiful pyramid guilloché pattern, applied polished hour markers, faceted hands filled with Super-LumiNova BGW9, a centre seconds hand with a red tip, a date window with a white background next to the crown and a minute track printed in black or white matching the inscriptions of the brand at noon and the movement in the automatic version at 6 o’clock.

Inside we find either the 26-jewel Sellita SW200-1 automatic movement that runs at 28,800 Vph and offers up to 41 hours of power reserve or the 3-jewel ETA F06.111 quartz movement whose battery has a useful life of approximately 3 years.

As we have already mentioned, the watches come attached to an integrated 3-row bracelet with a mainly brushed finish and folding clasp with the brand’s signature, arriving at affordable prices of €690 for the quartz option and €1,250 for the automatic.


Our Opinion

The advantage of not being the first to enter the market is that it allows us to learn from the mistakes of the pioneers and Delma seems to have studied the lesson well even though she is the most recent rookie in this competitive market.

The new Midland exudes charm, and the brushed case with the coin-edge bezel combined with the guilloché dial is perfect harmony and a delight for our eyes, also the colours chosen for the dial seem to leave no one out.

Unlike other brands that chose to differentiate the dials of the automatic and quartz versions, Delma opted for another path, maintaining symmetry between the two models, which seems very good to us, in conclusion, we liked it.


Read more here.


General Specifications:


Brand: Delma

Model: Midland


Dial: White, black, blue, green, salmon, light blue

Case Material: Stainless steel

Case Dimensions: 40.50 mm Diameter, 9.50 mm (quartz) / 10.80 mm (automatic) thickness, 47 mm lug-to-lug

Crystal: Sapphire Glass

Case Back: Stainless steel (quartz), see-through (automatic)

Water Resistance: 100 Meters

Strap: Stainless steel integrated bracelet with a folding clasp


Calibre: ETA F06.111 (quartz), Sellita SW200-1 (automatic)

Functions: Hours, minutes, seconds, date

Winding: Quartz, automatic

Frequency: 4 Hz  (automatic)

Jewels: 3 (quartz), 26 (automatic)

Power Reserve: 3 Years battery life (quartz), 41 hours (automatic)


Price: € 690 (quartz), € 1,250 (automatic)

Limited Edition: No