Chanel Acquires A Quarter Of MB&F
MB&F, renowned for its avant-garde approach to independent watchmaking, has entered into a significant partnership with luxury giant Chanel. The French fashion house has acquired a 25% stake in MB&F, marking a crucial moment in the watchmaker’s journey. This partnership provides MB&F with the stability and resources needed to continue its creative endeavours while maintaining its independence.
Maximilian Büsser, who retains 60% ownership, views this alliance as a natural step forward as MB&F approaches its 20th anniversary. He emphasized that the collaboration with Chanel will secure the brand’s long-term future and allow it to focus on innovation without the pressure of rapid growth. Chanel’s involvement will also offer MB&F access to a broader network of specialized suppliers.
Chanel has a history of fostering relationships within the horological world, with previous investments in brands like Romain Gauthier and F.P. Journe. This new partnership further demonstrates Chanel’s commitment to supporting high-end watchmaking. As MB&F nears its two-decade milestone, this collaboration with Chanel marks the start of an exciting new chapter.