Carlos Rosillo Discusses The Future Of Bell & Ross At Watches And Wonders

During Watches and Wonders 2024, we had the pleasure of speaking with Carlos Rosillo, CEO of Bell & Ross. Here are some key insights from our conversation.

Bell & Ross at Watches and Wonders 2024

Carlos emphasizes the brand’s new mantra, “Black is the new black,” highlighted by the introduction of the BR05 Black Ceramic, the BR05 Skeleton Black Ceramic, and the BR05 Skeleton Black Lum Ceramic. For more details, you can follow the link.

Interview with Carlos Rosillo

1. Bell & Ross returned to Watches and Wonders this year to present several new watches, while many in the industry are downsizing. What is the reason for this approach?

Carlos Rosillo:

“Watches and Wonders is one of the biggest and most important events in the watchmaking industry, bringing together professionals and key players in one place. We needed to showcase most of our 2024 collections. As you might know, it can be challenging to meet with every professional throughout the year to present our latest launches. This year, Bell & Ross focused on elevating the brand through the use of new technical materials. There is no better way to illustrate our objectives than by highlighting our 2024 novelties. Additionally, attending such an event allows us to gather valuable feedback on our collection and understand its reception in the industry from both consumers’ and competitors’ perspectives. This feedback is a significant advantage for our brand.”

2. What do you envision for the future of Bell & Ross, both in terms of product innovation and brand expansion?

Carlos Rosillo:

“Our plan for the coming years is to strengthen our pillars, particularly the BR-X5 range. We aim to develop our international presence and maintain our iconic models (BR 03) and best-sellers (BR 05) to meet customer expectations. Since 2016, with the BR-X1 Chronographe Tourbillon Saphir, we have been expanding our Haute Horlogerie range by combining prestigious horological complications, technical performance, and our signature design codes. In 2024, we aim to elevate the brand by offering more manufactured timepieces. This year can be summed up with our focus on ceramic for the 05 collection and the new publicity campaign ‘Black is the new Black.”

3. The luxury watch market has evolved significantly over the years. How does Bell & Ross stay relevant and adapt to changing consumer preferences?

Carlos Rosillo:

“This year, we realized that the most important characteristics of the high-end watch industry are, and always will be, creativity and the introduction of exceptional materials into exceptional design. We design accessories that enhance our customers’ identity and complement their style, offering the brand enormous creative possibilities for the future. Our functional, minimalist design gives our timepieces a timeless character that spans generations. We focus on the essentials, resulting in an obvious design. We renew and evolve our iconic ranges to complement existing collections, enabling us to reach new customers too.”

Conclusion

Bell & Ross continues to innovate and expand its presence in the luxury watch market by focusing on creativity, exceptional materials, and timeless design. With their new collections and strategic vision, they are well-positioned to meet the evolving preferences of their customers and the broader industry. The commitment to elevating the brand and maintaining its iconic models ensures that Bell & Ross remains a significant player in the watchmaking world.