Breitling House Of Brands To Debut At Watches And Wonders Geneva 2027

Watches and Wonders Geneva has announced that Breitling’s House of Brands will participate in the exhibition for the first time in 2027. The event will take place from April 5 to 11 at Palexpo in Geneva and will once again include the popular “In The City” program.

The group will exhibit Breitling, Gallet, Universal Genève, and Italian jewelry brand Damiani alongside some of the industry’s biggest names, including Rolex, Patek Philippe, and the Richemont maisons.

The addition marks another important step in the continued growth of Watches and Wonders, which welcomed a record 65 brands and nearly 60,000 visitors in 2026. The exhibition has become the leading annual gathering for watch brands, retailers, media, and collectors from around the world.

Founded in 2022 by Rolex, Richemont, and Patek Philippe, the Watches and Wonders Geneva Foundation continues to expand the event’s reach, with further details about the 2027 edition expected to be announced in the coming months.