Breaking News Breitling Acquires Universal Geneve
Swiss watchmaker Breitling has made a strategic move by acquiring Universal Genève, signaling a bid to revive the prestigious brand’s former eminence. Georges Kern, Breitling’s CEO, conveys both enthusiasm and awareness of the challenging task of preserving Universal Genève’s rich heritage. The acquisition is designed to keep Breitling and Universal Genève as separate entities, with a dedicated team focusing on the meticulous restoration of the latter’s narrative and contemporary relevance while upholding Swiss tradition.
Joseph Wong, President and CEO of the Stelux Group, which currently owns Universal Genève, expresses confidence in Breitling’s capability to propel the brand to new heights. The text delves into the concise history of Universal Genève, emphasizing its innovative contributions to watchmaking from the 1920s to later decades.
The acquisition underscores a shared past between Breitling and Universal Genève, once rivals and allies in the realm of chronograph expertise. This strategic move represents a renaissance for Universal Genève, with Breitling undertaking a mission to restore the brand’s rightful place in the world of watchmaking with meticulous dedication and respect. In summary, the acquisition is a significant event in the landscape of Swiss watchmaking, uniting two esteemed brands with a shared legacy.
