Audemars Piguet Returns To Watches And Wonders In 2026
Audemars Piguet has announced its return to Watches and Wonders Geneva in 2026, marking its first participation since leaving the fair’s predecessor, SIHH, in 2020.
At Palexpo, AP’s booth will be inspired by the historic établissage system, the collaborative network of artisans from the Vallée de Joux that shaped the brand’s early years. The exhibition will highlight how this tradition of shared craftsmanship continues to influence Audemars Piguet’s modern creations.
Beyond Palexpo, AP will also take part in the “In the City” program, including a pop-up at the historic Pont de la Machine, making its world accessible to a wider public.
The 2026 fair runs from April 14–20, with professional days from April 14–17 and public days from April 18–20. Alongside Audemars Piguet, ten other brands will join for the first time, including Corum, Credor, and Sinn. At the same time, several maisons are leaving the fair, most notably Montblanc and Bell & Ross.
With AP’s return and new names joining, Watches and Wonders continues to evolve as the leading stage for fine watchmaking.
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