A. Lange & Söhne has opened a flagship boutique in Manhattan’s Upper East Side, offering a wide selection of their watch collections, including limited editions and exclusive models. The boutique’s design embodies the brand’s values, combining art, craftsmanship, and technology.
It features eye-catching elements like a giant replica of the TRIPLE SPLIT watch and a “Wall of Parts” showcasing intricate movement components. The boutique also houses an Experience Library that provides insight into the brand’s history.
The CEO, Wilhelm Schmid, highlights the shared passion for precision watchmaking between Glashütte and New York and the desire to cater to a growing community of collectors in the city.
Rudy Chavez, President of the Americas, emphasizes the boutique’s ability to provide personalized attention to customers who are deeply interested in the technical and craftsmanship aspects of Lange’s timepieces.