A Celestial Day: Longines Presents The New PrimaLuna Collection
Longines celebrated the rebirth of its feminine PrimaLuna collection with a warm and intimate gathering held at Coletivo 284, one of Lisbon’s most inspiring contemporary spaces. Surrounded by art, live music, and the unmistakable elegance of the brand’s latest creations, guests were invited to immerse themselves in the celestial world that defines PrimaLuna.
A Setting Framed by Jennifer Lawrence & PrimaLuna
The event opened with a beautiful wall display featuring oversized visuals of the new PrimaLuna models and brand ambassador Jennifer Lawrence, whose refined and modern femininity perfectly embodies the spirit of the collection. The atmosphere was soft, luminous, and unmistakably Longines.
Live Music to Match the Mood
Upon arrival, guests were welcomed by a duo of musicians performing gentle live music that set a serene and elegant tone. The performance complemented the poetic nature of the PrimaLuna collection, transforming the presentation into a multi-sensory experience.
Introducing the New PrimaLuna Models
PrimaLuna 30 mm Quartz – A Delicate Classic
Longines introduced a refined 30 mm quartz version, created for women who appreciate timeless design in a discreet size. Its balanced proportions and understated charm make it a graceful companion for everyday wear.
Longines, PrimaLuna 30 mm, L8.142.4.07.6 (Lavender), L8.142.4.97.6 (Mint Blue), L8.142.4.71.6 (Silver), L8.142.4.87.6 (Mother-of-Pearl). Lavender/Mint Blue/Silver/Mother-of-Pearl dial, stainless steel case, 30 mm diameter, 8.30 mm thickness, 37 mm lug-to-lug, sapphire crystal, 30 meters water resistance. Stainless steel bracelet with a folding clasp. Calibre L257, quartz movement, hour, minutes, seconds, date. Price: € 1,900 (Lavender, Mint Blue, Silver), € 2,000 (Mother-of-Pearl).
PrimaLuna 34 mm Automatic Date & Moonphase – The Star of the Day
One of the highlights of the event was the 34 mm automatic model featuring a Date and Moonphase display, a complication that lends the watch a celestial touch. Its harmonious dial layout and fluid aesthetic captivated attendees, showcasing Longines’ ability to blend poetry and technical precision.
Longines, PrimaLuna 34 mm and PrimaLuna Moonphase 34 mm, L8.124.4.71.6 (Date), L8.126.4.71.6 (Moonphase silver), L8.126.4.87.2 (Moonphase mother-of-pearl). Silver or Mother-of-Pearl dial, stainless steel case, 34 mm diameter, 8 mm thickness, 41 mm lug-to-lug, sapphire crystal, 30 meters water resistance. Stainless steel bracelet/leather strap with a folding clasp. Calibre L888, automatic movement, hour, minutes, seconds, date, moonphase (L8.126.4.71.6, L8.126.4.87.2), 25,200 Vph, 72h power reserve. Price: € 2,350 (Date), € 2,950 (Moonphase silver), € 3,500 (Moonphase mother-of-pearl).
The Calibre L899 – Precision Behind the Beauty
At the heart of the Moonphase model is the Calibre L899, a movement that operates at 25,200 vibrations per hour and offers a power reserve of three days. These technical characteristics underscore Longines’ dedication to delivering reliable performance wrapped in feminine elegance.
Diamond-Set Bezels & Mother-of-Pearl Magic
The new PrimaLuna lineup also includes luxurious versions with diamond-set bezels, adding shine and sophistication to the collection’s already luminous identity. Among the most admired references was the Moonphase with a blue mother-of-pearl dial, whose iridescent tones evoke the serenity of the night sky. The collection also features a refined silver dial Moonphase, offering a more classic yet equally enchanting interpretation.
Longines, PrimaLuna Moonphase Gemstone 34 mm, L8.126.0.71.6 (Silver), L8.126.0.97.2 (Blue Mother-of-Pearl). Silver or blue mother-of-pearl dial, stainless steel case, 34 mm diameter, 8 mm thickness, 41 mm lug-to-lug, sapphire crystal, 30 meters water resistance. Stainless steel bracelet/leather strap with a folding clasp. Calibre L899, automatic movement, hour, minutes, seconds, date, moonphase, 25,200 Vph, 72h power reserve. Price: € 6,150 (Silver), € 6,800 (Blue Mother-of-Pearl).
A Cozy Atmosphere at Coletivo 284
The gathering concluded with a relaxed and beautifully prepared lunch, giving guests the opportunity to explore the watches up close while enjoying the intimate and artistic atmosphere of Coletivo 284. The venue’s warm textures and creative energy provided the perfect backdrop for a presentation dedicated to elegance and femininity.
A New Chapter for PrimaLuna
With these new additions, Longines reinforces the identity of PrimaLuna as a collection designed for women who appreciate timeless beauty and contemporary refinement. Blending technical savoir-faire with poetic details, the new models embody Longines’ enduring craftsmanship and its unique ability to capture the magic of the moon.
